About the Role
We are looking for a Media Manager to support the planning, execution, and optimization of paid media campaigns across digital and traditional channels working in live buying platforms. You will work with our teams and media partners to ensure campaigns are performance-driven, budget-compliant, and aligned with client goals.
Responsibilities
- Manage multi-channel paid media campaigns with a focus on pharma and healthcare audiences.
- Collaborate with strategy, analytics, and creative teams to build integrated, patient-centric campaigns.
- Optimize media performance using data-driven insights to meet regulatory-compliant KPIs.
- Stay ahead of digital trends and platform updates to ensure the best media execution.
- Manage vendor relationships, negotiate rates, and oversee media budgets and flowcharts.
- Translate complex healthcare messaging into precise targeting strategies for HCP and DTC campaigns.
- Work collaboratively with clients to meet goals.
Requirements
- 3+ years of media planning/buying experience.
- Experience with digital media platforms (Google Ads, Meta, programmatic, endemic publishers).
- Comfortable working in a regulated environment.
- A collaborative spirit and proactive mindset.
- Ability to work remotely supporting East Coast hours.
Skills
- Paid media campaign management
- Digital media platforms
- Programmatic advertising
- Endemic publisher advertising
- Data-driven optimization
- Vendor management
- Rate negotiation
- Budget management
- Client communication
- Healthcare marketing
- HCP targeting
- DTC targeting
Location
- Remote
Work Type
- Fully remote
- EST hours
Experience Level
- Senior
Salary/Compensations
- $67,000—$85,000 USD
Benefits
- Medical
- Dental
- 401(k)
- Tuition reimbursement
- Flexible time off
About the Company
- Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
- We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
Equal Opportunity
- Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
