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About the Role

The Brand, Marketing and Communications (BMC) function plays a crucial role in achieving EY's ambition to be the world's most trusted, distinctive professional services organization. This role supports strategic marketing plans for key global accounts, focusing on growth and development, and ensuring an exceptional user experience. The senior associate will assist in delivering agreed plans, managing stakeholders, and aligning priorities with commercial opportunities.

Responsibilities

Operationalize Global BMC Governance and strategic BMC activities for the largest global accounts.
Proactively connect with colleagues across sectors, geographies, and service lines.
Support the recognition of commercial opportunities and assist with strategic initiatives to enable revenue growth.
Build a strong internal network and engage with colleagues to obtain key information.
Potentially work on accounts or lead account marketing initiatives.
Deliver the Marketing Excellence for Accounts program and shape the go-to-market strategy and account-focused marketing.
Build relationships across BMC, Markets, Insights, and account teams.
Work closely with Super Regional and Industry BMC colleagues.
Support engagements with Account teams, Business Development, Service Line, and Growth Leaders.
Champion a client-first approach to build EY’s brand through audience-centric, issue-based BMC activities.
Maximize EY’s commercial opportunities, driving lead generation and conversion.
Drive the delivery of best practice content and channel strategies, measuring their impact.
Explore commercial opportunities for accounts, including co-developing marketing assets, content, strategic alliances, events, and communications.
Take ownership of the measurement of commercial outcomes and opportunities.
Review performance metrics and deliver reports on Marketing Excellence for Accounts performance.
Manage performance metrics and proactively reach out to the team for assistance.

Requirements

Experience in marketing, communications, or business development, ideally in a B2B environment.
Experience of B2B demand generation or Account-based marketing role.
Experience of project management/program execution.
Solid knowledge of marketing channels and experience in application.
Self-awareness and results orientation.
Unafraid to take initiative.
Experience working in a cross-border environment (ideal but not essential).
Potential to influence and build collaborative relationships with colleagues and stakeholders.
Detail oriented & analytical.
Willingness to take up Project supervision responsibility at times.
Willingness to develop stakeholder expectation management.

Skills

Strong business understanding (EY / general business acumen)
Commercially orientated and proactive
Forward looking and results orientated
Familiarity with account marketing
Ability to understand business needs and identify areas for cross-firm collaboration
Effective stakeholder management skills
Strong team player
Comfortable working collaboratively and independently
Excellent communication, presentation and networking skills
Ability to work under pressure and to tight deadlines
Ability to manage multiple priorities effectively
Ability to synthesize complex information into simple, high impact messages
Strong team player, comfortable working collaboratively, virtually and independently
Able to work in high pace, fluid environment
Ability to manage several projects concurrently
Excellent time management and organizational skills
Risk-taker - creative/open to experimentation
Detail oriented & analytical
Excellent communication and networking experience and skills in a wide range of situations

Location

Global

Work Type

Full-time

Experience Level

Senior Associate

Benefits

Development with future-focused skills
World-class experiences
Flexible environment
Diverse and inclusive culture of globally connected teams

About the Company

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions.
Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

Equal Opportunity

To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.