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About the Role

As a Digital Content Strategist, you will help translate EY’s strategic priorities and market opportunities into compelling digital content experiences that are relevant to target audiences, aligned to the EY brand, optimized for search and AI discoverability, and designed to drive measurable engagement and business impact.

Responsibilities

• Editing, optimizing, and helping activate and measure content and campaigns for our global website.
• Partnering with marketers around the world to understand their audiences and deliver content that meets digital strategy, editorial criteria, and business objectives.
• Contributing to planning and strategy across the digital channels ecosystem.
• Advising senior stakeholders on shaping ideas into compelling packages with a distinct point of view that resonate in the marketplace and drive users through the marketing funnel.
• Acting as a strategic advisor around digital content and channel optimization across your service line community.
• Advocating for digital best practices and effective use of design elements for engaging user experiences.
• Writing display copy that is engaging, brand-compliant, and search optimized.
• Driving measurement, reporting, and evaluation of campaigns for increased learning, internal reporting, and benchmarking against external world-class creative marketing ambition.
• Managing multiple tasks and projects within a fast-paced environment.

Requirements

• 7+ years of experience creating outstanding digital experiences that deepen relationships with existing audiences and attract new ones.
• Excellent US English written and verbal communication skills, with an understanding of how messages may be received globally.
• Strong understanding of digital publishing, content governance, and content lifecycle best practices, including search engine optimization and LLM discoverability.
• Ability to work in a highly matrixed global organization requiring complex senior stakeholder management.
• Strong project and time management ability.

Skills

• Digital content strategy
• Content editing and optimization
• Campaign activation and measurement
• Stakeholder advising
• Digital channel optimization
• Digital best practices
• User experience design
• Media (paid, owned, earned)
• Display copy writing
• Search optimization
• Campaign measurement, reporting, and evaluation
• Project management
• Time management

Location

• US

Work Type

• Hybrid

Experience Level

• 7+ years

Salary/Compensations

• US Base Salary Range: $100,000 - $187,000
• New York City Metro Area, Washington State, and California (excluding Sacramento) Base Salary Range: $120,000 - $212,500

Benefits

• Medical and dental coverage
• Pension and 401(k) plans
• Wide range of paid time off options
• Flexible vacation policy
• Time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence

About the Company

• EY is building a better working world by creating new value for clients, people, society, and the planet, while building trust in capital markets.
• Enabled by data, AI, and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
• EY teams work across a full spectrum of services in assurance, consulting, tax, strategy, and transactions.
• Fueled by sector insights, a globally connected, multi-disciplinary network, and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
• EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.

Equal Opportunity

• EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
• EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities.