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About the Role

This role is critical in helping us anticipate market trends, evaluate campaign and content performance, and inform commercial strategy. You’ll play a vital role in bridging data-driven insight with robust models to support business growth, client success, and strategic innovation.

Responsibilities

• Develop, evaluate, and apply models to anticipate demand, campaign performance, and ROI across entertainment and cultural products.
• Design and evaluate data matching and identity resolution logic for linking customer and audience records across disparate data sources.
• Apply statistical linkage and matching techniques to support the development of AKA's composable CDP.
• Conduct economic and commercial analysis to support pricing, distribution, audience targeting, and investment decisions.
• Build and assess Econometric Models to drive client strategy.
• Translate complex model results into actionable strategies for both internal and client-facing outputs.
• Stay abreast of current entertainment market dynamics, economic modelling approaches, and forecasting tools.
• Contribute to the creation of client reports, pitch decks, and internal innovation initiatives.

Requirements

• Advanced degree (Master’s or PhD preferred) in Data Science, Mathematics, Economics, or related analytical disciplines.
• 3+ years of experience in forecasting or building/leveraging robust modelling capabilities.
• Experience with statistical or probabilistic matching/record linkage techniques, or a strong theoretical grounding in the underlying methods.
• Proficiency in modelling and/or machine learning tools and techniques within Python.
• Excellent quantitative, problem-solving, and critical thinking skills.
• Comfortable communicating technical concepts to non-technical stakeholders and supporting analysts.
• A keen interest in entertainment, culture, and understanding audience behaviour.

Skills

• Python
• Snowflake
• Tableau
• Asana
• Media Mix Modelling
• Robyn
• Meridian
• Machine Learning Models
• AI solutions

Location

• UK

Work Type

• Hybrid Working
• Flexible/Hybrid Working

Experience Level

• 3+ years of experience

Education Level

• Master’s degree
• PhD

Salary/Compensations

• Dependent on experience

Benefits

• 25 days holiday + Bank Holidays
• ‘Telus Health’ EAP scheme for you and your family
• Gym discounts
• Holiday Buy Back
• Friends & Family Theatre Ticket
• New Business Incentives
• Recruitment Incentives
• Pension Scheme
• Interest Free Travel Loan
• Ride to Work Scheme
• Death in Service
• Critical Illness
• Enhanced Paternity/Maternity Leave

About the Company

• UK's leading entertainment marketing and advertising agency.
• Working with top-tier studios, streaming platforms, and content creators to connect stories with audiences in emotionally resonant and culturally relevant ways.
• Harness data, creativity, and behavioural insights to shape the future of entertainment.

Equal Opportunity

• AKA is a fluid and rapidly changing organisation. This position profile reflects the general nature and level of work assigned to the role. It does not restrict management's right to reassign duties or responsibilities at any time based on business needs if the work is similar, related, or a logical assignment