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About the Role
Lead the UK marketing function for a premium dairy-free beverage brand during a 12-month fixed-term contract to cover maternity leave. This role involves leading the team, executing the marketing plan, managing portfolio and innovation work, and contributing to the UK Leadership Team.
Responsibilities
- Lead the UK marketing team, providing direction and coaching.
- Deliver the 2027 UK marketing plan on time and on budget.
- Manage agency relationships and the UK marketing budget.
- Translate global strategy into consistent UK campaigns.
- Own UK retail and shopper marketing strategies.
- Ensure successful commercialization of innovation through the marketing plan.
- Partner with Commercial and Sales teams to align marketing activity with business priorities.
- Ensure a smooth and well-documented handover at the end of the contract.
Requirements
- Senior marketing leadership experience (Head of Marketing, Marketing Director, or equivalent) in FMCG, food and beverage, or consumer goods.
- Strong UK retail experience.
- Proven track record of leading and developing marketing teams.
- Commercial acumen and experience partnering with Sales and Commercial leadership.
- Experience translating global brand strategy into local execution.
- Experience running integrated campaigns, managing agencies, and budgets.
- Ability to prioritize and make decisions quickly.
- Experience with US or international stakeholders (nice to have).
- Experience in coffee, café channel, or foodservice/on-trade (nice to have).
- Challenger brand experience (nice to have).
Skills
- Marketing leadership
- Marketing strategy execution
- Team leadership and development
- Budget management
- Agency management
- Brand management
- Retail marketing
- Shopper marketing
- Innovation commercialization
- Cross-functional collaboration
- Campaign management
- Commercial thinking
Location
- UK
- Richmond
Work Type
- Hybrid
- Fixed-term contract
Experience Level
- Senior marketing leadership
Salary/Compensations
- £75,000-£90,000
About the Company
- A premium dairy-free beverage brand with a strong US presence.