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About the Role

As Head of Marketing, you will own and scale demand growth in one of our most strategic markets, defining how we win in the UK and driving execution. You will operate as the marketing lead for the UK, identifying market needs, setting priorities, and driving execution across multiple levers to unlock growth, while guiding and developing a team of marketers. This is a high-impact, high-ownership role for a senior marketer who thrives in ambiguous environments and wants to directly shape business performance.

Responsibilities

Own buyer growth in the UK, defining and executing the right marketing approach to drive first-time buyers and repeat engagement
Identify key blockers to growth and define effective marketing interventions, using existing levers or introducing new approaches
Set clear priorities and focus efforts on the highest-impact opportunities
Drive marketing initiatives across influencer, paid, partnerships, and events, ensuring each lever contributes effectively to growth
Shape and guide the production of marketing content and campaigns in the UK, ensuring they are locally relevant, high-quality, and effective
Define when and how to leverage digital and in-person events as growth drivers, focusing on high-impact opportunities
Manage and further scale the influencer team to build and scale a strong creator ecosystem in the UK
Ensure creator and influencer efforts translate into measurable business impact across the marketing funnel
Work closely with category and creative teams to align on priorities and drive execution
Directly manage a team of UK-focused marketers and ensure high-quality execution across initiatives
Act as the connective tissue across teams, ensuring clarity, momentum, and accountability
Contribute to improving awareness, brand perception and trust in the UK
Identify and test relevant top-of-funnel opportunities to strengthen market presence over time

Requirements

Proven track record of driving measurable growth and business impact in the UK
Experience working across multiple marketing levers (e.g. paid, influencer, partnerships, content, events) and combining them effectively
Strong judgment and prioritisation skills: able to focus on the highest-impact opportunities in a fast-moving environment
Strong instinct for what resonates in the UK market, with the ability to guide high-quality, locally relevant marketing across the funnel
Comfortable owning outcomes end-to-end and being accountable for results
Experience managing or mentoring teams, with a focus on driving impact through others
Able to operate both strategically and hands-on when needed
Fluent in English (written and spoken) with a deep understanding of the UK market, including cultural dynamics and consumer behaviour
Pragmatic, low ego, and adaptable
Comfortable operating in ambiguous environments where the playbook doesn’t yet exist
Motivated by impact and excited to build
Live within commuting distance of our London, UK hub

Skills

Paid marketing
Influencer marketing
Partnerships
Content marketing
Event marketing
Digital marketing
Cross-functional leadership
Team management
Brand development
Market development
Marketplace experience
Creator-driven platforms experience
Community-led products experience
Influencer ecosystems
Creator ecosystems

Location

London, UK

Work Type

Remote
Co-located team

Experience Level

Senior marketer
Head of Marketing

Benefits

Generous Holiday and time-off policy
Health Insurance options including Medical, Dental, and vision
Work-from-home support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; Pension plans internationally
Monthly allowance to dogfood the app
16 weeks of paid parental leave + one month gradual return to work

About the Company

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love.
We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy.
The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia.
We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes.
Join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Equal Opportunity

Whatnot is proud to be an Equal Opportunity Employer.
We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.