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About the Role
Whatnot is seeking a Head of Launch for the UK market to scale categories and drive strategic vision, general management, and market development. This role involves defining category strategies, leading cross-functional teams, and spearheading the launch of new verticals by building thriving communities, supply, and demand.
Responsibilities
- Map the UK e-commerce landscape, analyze market data, and engage with sellers and buyers to identify priority categories.
- Define category strategies tailored to UK consumer culture, focusing on communities and seller archetypes for growth.
- Develop and communicate action plans for addressing market challenges and opportunities.
- Create a playbook for identifying and validating new category opportunities in the UK.
- Directly manage and develop a team of launchers responsible for seller onboarding, growth, influencer activation, and community events.
- Set performance goals and KPIs for the team, conduct 1:1s, provide feedback, and ensure accountability.
- Invest in team member growth through development opportunities, stretch assignments, and coaching.
- Define hiring needs and participate in recruiting, interviewing, and onboarding new talent.
- Foster a culture of ownership, curiosity, and strong seller relationships within the team.
- Lead the end-to-end launch of new verticals in the UK, from hypothesis to growth.
- Identify and prioritize categories based on UK consumer demand, supply ecosystems, community enthusiasm, and platform strengths.
- Build and refine repeatable launch playbooks for category launches and potential scaling to other European markets.
- Collaborate with product, marketing, operations, and engineering to secure necessary platform features and support.
- Define success metrics for new verticals, conduct experiments, and make data-driven decisions.
- Identify growth opportunities and collaborate cross-functionally to implement initiatives that drive growth.
- Propose and run experiments with executives to adapt to evolving category dynamics.
- Act as the primary internal voice of the UK market, providing local context and seller insights.
- Build relationships with top UK sellers and buyers to understand their needs and ensure product/operations alignment.
- Represent Whatnot at industry events and communities to build brand credibility and identify new opportunities.
- Guide the team to understand the business and product for compelling seller pitches and community growth.
Requirements
- 10+ years of experience in fast-paced, client-facing roles in high-output environments (e.g., Strategy Consulting, Venture Capital, Private Equity, or partnerships at a fast-paced tech company).
- Passion for the mission and a relentless focus on improving user experiences.
- Proven track record of building and leading high-performing teams, setting vision, developing talent, and managing performance.
- Experience launching new products, categories, or markets from scratch.
- Ability to move from ambiguity to a clear plan and achieve traction.
- Fluent in English with a nuanced understanding of UK consumer culture, e-commerce dynamics, and purchasing behavior.
- Ability to operate at both strategic and tactical levels ('player-coach').
- Resourceful and able to achieve results with constrained resources.
- Comfortable using data to generate insights, define metrics, and drive decisions.
- Must live within commuting distance of the London, UK hub.
Skills
- Strategy development
- General management
- Market development
- Team leadership
- Cross-functional collaboration
- Product launch
- Market analysis
- Seller acquisition and growth
- Community building
- Data analysis
- Experimentation
- Relationship building
- Public speaking/Representation
Location
- London, UK
Work Type
- Remote
- Co-located team
- Hybrid
Experience Level
- 10+ years
Benefits
- Generous Holiday and time-off policy
- Health Insurance options (Medical, Dental, and vision)
- Work-from-home support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning (adoption or fertility expenses)
- Retirement/Pension plans internationally
- Monthly allowance to dogfood the app
- 16 weeks of paid parental leave + one month gradual return to work
About the Company
- Whatnot is the largest live shopping platform in North America and Europe, enabling users to buy, sell, and discover items across various categories.
- The company is building live commerce at an unprecedented scale in the West.
- Whatnot operates as a remote co-located team with hubs across the US, UK, Ireland, Poland, Germany, and Australia.
- The company moves fast, stays close to users, and focuses on high-impact work.
- Whatnot is one of the fastest-growing marketplaces and was named the #1 Best Startup Employer in America by Forbes.
- The company's mission is to enable anyone to turn their passion into a business and bring people together through commerce.
Equal Opportunity
- Whatnot is proud to be an Equal Opportunity Employer.
- We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
- We believe that diverse skills and experiences improve our work and company culture.