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About the Role

The Director, Ecommerce is responsible for leading the day-to-day commercial performance of the Kate Spade North America ecommerce business across four websites. This role owns the development and execution of daily ecommerce strategies that drive revenue growth, profitability, customer engagement, and brand affinity while delivering a best-in-class digital shopping experience. The Director translates enterprise priorities into actionable commercial strategies by leveraging customer insights, business analytics, and market trends to optimize conversion, site merchandising, product discovery, content strategy, promotional effectiveness, and the end-to-end customer journey. Partnering cross-functionally, the Director leads the successful execution of key business initiatives, influences cross-functional priorities, and ensures alignment against financial and customer objectives. This role also builds, coaches, and develops a high-performing ecommerce team while fostering a culture of accountability, innovation, and continuous optimization.

Responsibilities

Own the day-to-day commercial performance of the North America ecommerce business across four websites, with accountability for delivering revenue, conversion, profitability, customer engagement, and other key performance indicators.
Develop and execute seasonal and annual ecommerce strategies that support business objectives while identifying opportunities to accelerate growth and improve business performance.
Monitor daily, weekly, and monthly business trends, proactively identifying risks and opportunities and implementing action plans to achieve financial targets.
Lead weekly business recaps, executive reporting, and performance updates, providing actionable insights and recommendations to senior leadership.
Define and execute onsite merchandising, promotional, content, and customer journey strategies that optimize conversion and deliver a premium brand experience.
Oversee homepage strategy, navigation, category merchandising, search optimization, product discovery, promotional campaigns, and content placement across all North America ecommerce sites.
Partner with Creative and Marketing teams to develop compelling digital storytelling that supports brand priorities and commercial objectives.
Champion continuous improvements to the digital customer experience through data-driven optimization and customer feedback.
Serve as the primary ecommerce business partner across Merchandising, Buying & Planning, Marketing, CRM, Creative, Product, Technology, Analytics, Operations, and Customer Care.
Influence cross-functional priorities and align teams around seasonal launches, promotional strategies, inventory opportunities, customer initiatives, and business objectives.
Ensure flawless execution of all site launches, promotional events, and key commercial initiatives.
Establish and monitor KPIs that measure the health and performance of the North America ecommerce business.
Analyze customer behavior, business trends, competitive insights, and digital performance to develop actionable recommendations that improve revenue, conversion, engagement, and operational efficiency.
Lead the testing and optimization roadmap, partnering with Analytics, UX, and Product teams to validate enhancements and maximize business impact.
Partner with cross functional teams to prioritize enhancements that improve customer experience, operational efficiency, and ecommerce performance.
Identify emerging digital trends, technologies, and competitive best practices that support long-term business growth.
Champion continuous innovation through experimentation, personalization, search optimization, AI-enabled capabilities, and evolving ecommerce best practices.
Build, coach, and develop a high-performing ecommerce team, providing mentorship, clear priorities, and opportunities for professional growth.
Foster a culture of collaboration, accountability, customer-centric thinking, and continuous improvement.
Establish team processes and operating rhythms that support efficient execution and scalable business growth.

Requirements

8+ years of progressive ecommerce leadership experience within retail, fashion, luxury, or consumer brands.
Demonstrated success managing a high-volume ecommerce business with accountability for commercial performance and financial results.
Deep expertise in ecommerce merchandising, digital customer experience, promotional strategy, analytics, and omnichannel retail.
Proven ability to influence cross-functional stakeholders and lead complex initiatives within a matrixed organization.
Strong analytical, strategic thinking, and problem-solving skills with the ability to translate data into business actions.
Exceptional communication, presentation, and executive storytelling skills.
Experience leading, developing, and inspiring high-performing teams.
Bachelor's degree or equivalent combination of education and experience

Skills

Salesforce Commerce Cloud (Demandware)
Google Analytics (GA4)
Content management systems
A/B testing platforms
Digital merchandising tools

Location

North America

Work Type

Full-time

Experience Level

Director

Education Level

Bachelor's degree

Salary/Compensations

$150,000.00-$200,000.00

Benefits

Medical insurance
Dental insurance
Vision insurance
401 (K)
Paid Paternity and Maternity leave
Commuter Benefits
Disability insurance
Tuition assistance

About the Company

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Equal Opportunity

Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com