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About the Role

Base is seeking a marketing and growth generalist to launch and own customer acquisition in new markets, including new geographies, utility partnerships, and homebuilder channels. This role involves building acquisition playbooks, funnels, and iterating until success is achieved, working closely with various internal teams.

Responsibilities

• Own customer acquisition targets across new markets (e.g., new geographies, regulated utility partnerships, and homebuilder partnerships).
• Build repeatable processes and marketing playbooks across the growth organization to enable scaling into new markets.
• Design and execute structured growth experiments across the funnel to achieve significant improvements.
• Translate performance data into actionable decisions, prioritizing areas for investment, improvement, or discontinuation.
• Ensure consistent representation and amplification of Base’s brand, value proposition, and offerings in new markets and strategic partner channels.

Requirements

• 3–10+ years of hands-on growth experience, ideally with direct ownership of customer acquisition targets in a consumer or consumer-adjacent business.
• Experience operating in early-stage or unstructured environments.
• Comfortable working cross-functionally with biz ops, design, sales, and product, translating growth goals into clear execution.
• Data-fluency, with the ability to connect ad platform performance, on-site behavior, and CRM outcomes.
• Marketing and management consulting experience is a plus.

Location

• In-person

Work Type

• Full-time

Experience Level

• 3-10+ years

About the Company

• Base is America’s next-generation power company, rebuilding the foundation of electricity by deploying distributed batteries to transform the grid into a resilient and abundant system.
• We are engineers, operators, and creatives solving complex, interdisciplinary challenges.
• The Marketing team is lean, high-ownership, and results-driven, operating with clear accountability, tight feedback loops, and a strong bias towards action.
• Marketing collaborates closely with design, sales, and product to build scalable systems supporting the company's mission.
• Base is a startup where priorities shift and evolve quickly.
• Our Values include: First Principles Thinking, Operate at Base Pace, Give & Get Feedback, Everyone’s an Owner, Strong Opinions Loosely Held, Committed to the Mission, and Fun & Optimism Coexist with Grit.
• We offer the opportunity to do the best work of your life at Base.