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About the Role

Join Whatnot as the Head of Launch for France, a high-ownership, high-impact role focused on scaling categories. You will define strategic vision, lead a cross-functional team, and spearhead new vertical launches in France, building thriving communities, supply, and demand.

Responsibilities

Define the strategic vision for categories in France.
Map the French e-commerce landscape, analyze market data, and study the competitive environment.
Develop a category strategy tailored to French consumer culture.
Create a rolling action plan for key challenges and opportunities.
Build a zero-to-one playbook for identifying and validating new category opportunities.
Directly manage and develop a team of launchers responsible for seller onboarding, growth, influencer activation, and community events.
Set high performance standards for the team, establishing clear goals and KPIs.
Invest in team member growth and career development.
Define hiring needs and participate in recruiting top talent.
Foster a culture of ownership, curiosity, and strong seller relationships within the team.
Lead the end-to-end launch of new verticals in France.
Identify and prioritize categories based on French consumer demand and platform strengths.
Build and refine repeatable launch playbooks for scalability.
Collaborate with product, marketing, operations, and engineering teams to ensure new categories succeed.
Define success metrics, run experiments, and make data-driven decisions for new verticals.
Identify category unlocks and drive initiatives to step-change growth.
Propose and run experiments with executives to adapt to evolving category dynamics.
Act as the internal voice of the French market, bringing local context and insights.
Build deep relationships with top sellers and buyers in France.
Represent Whatnot at French industry events and communities.
Guide the team to understand the business and product for compelling seller pitches and community growth.

Requirements

10+ years of experience in a fast-paced, client-facing role in high-output environments (e.g., Strategy Consulting, Venture Capital, Private Equity, or partnerships at a fast-paced tech company).
Proven track record of building and leading high-performing teams.
Experience launching new products, categories, or markets from scratch.
Fluent in English and French.
Nuanced understanding of French consumer culture, e-commerce dynamics, and purchasing behavior.
Ability to operate at both strategic and ground levels (player-coach).
Resourceful and able to make things happen with constrained resources.
Comfortable using data to generate insights, define metrics, and drive decisions.
Must live within commuting distance of either the London, UK or Berlin, Germany hubs.

Skills

Strategy development
General management
Market development
Team leadership
Talent development
Performance management
Sales
Marketing
Influencer activation
Community management
Product management collaboration
Data analysis
Experimentation
Cross-functional collaboration
Seller acquisition
Community activation
Market research
Competitive analysis
Playbook development
French consumer culture understanding
E-commerce dynamics
Marketplace dynamics
Creator communities
Live e-commerce
Networking

Location

London, UK
Berlin, Germany

Work Type

Remote
Co-located team
Hybrid

Experience Level

10+ years of experience

Benefits

Generous Holiday and time-off policy
Health Insurance options (Medical, Dental, Vision)
Work-from-home support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning (adoption or fertility expenses)
Retirement: Pension plans internationally
Monthly allowance to dogfood the app
16 weeks of paid parental leave + one month gradual return to work

About the Company

Whatnot is the largest live shopping platform in North America and Europe, enabling users to buy, sell, and discover items across hundreds of categories.
We are building live commerce at an unprecedented scale in the West.
We are one of the fastest-growing marketplaces and were named the #1 Best Startup Employer in America by Forbes.
Our values inspire us, and we are anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia.
We move fast, stay close to our users, and focus on high-impact work.
Our mission is to enable anyone to turn their passion into a business and bring people together through commerce.

Equal Opportunity

Whatnot is proud to be an Equal Opportunity Employer.
We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
We believe our work is better and our company culture is improved when we encourage, support, and respect diverse skills and experiences.