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About the Role

Lead the development and delivery of brand strategy, creative campaigns, and sponsorship activity. Work with senior stakeholders, regional marketing teams, product, compliance, and external agencies to strengthen CMC Markets’ brand, increase awareness, and ensure a consistent customer experience. Provide confident strategic and creative leadership during a period of maternity cover, maintaining momentum on key brand initiatives and delivering integrated campaigns and sponsorship activations that support commercial objectives.

Responsibilities

Own and evolve CMC Markets’ brand strategy, positioning, messaging, and creative platform.
Lead the development and delivery of integrated brand campaigns across TV, BVOD, digital video, social media, audio, out-of-home, content, and partnerships.
Set a high creative standard, leading the briefing, development, and approval of campaign concepts, brand storytelling, and creative assets.
Manage CMC Markets’ sponsorship portfolio, overseeing partner relationships, rights activation, campaign integration, content creation, hospitality, governance, and performance measurement.
Develop sponsorship activation plans to maximize brand visibility, audience engagement, and commercial value across paid, owned, and earned channels.
Create and maintain clear Ideal Customer Profiles, audience segments, and customer propositions to inform campaign strategy, creative development, media planning, and go-to-market activity.
Utilize customer research, market insight, brand tracking, and campaign performance data to identify opportunities and improve marketing effectiveness.
Manage creative, media, production, and research agencies, ensuring strategic briefs and timely, budget-compliant, high-standard work.
Act as a senior brand guardian, ensuring consistency in visual identity, tone of voice, customer communications, and regional marketing activity.
Partner with product and commercial teams to support product positioning, proposition development, launches, and go-to-market planning.
Collaborate with performance marketing, CRM, content, social, and regional teams to connect brand building with customer acquisition, engagement, and retention.

Requirements

7+ years of experience in brand marketing, integrated marketing, or a related discipline, including senior leadership.
Strong strategic and creative experience with a proven record of developing distinctive brand platforms, compelling creative briefs, and integrated campaigns.
Experience managing significant sponsorships or brand partnerships, including activation planning, rights management, stakeholder relationships, and measurement.
Demonstrable experience leading major above-the-line and multi-channel campaigns from strategy through production, launch, and evaluation.
Strong understanding of audience segmentation, customer research, Ideal Customer Profiles, and insight-led marketing planning.
Commercially minded with the ability to connect brand investment and sponsorship activity to measurable business and customer outcomes.
Experience managing substantial marketing budgets, external agencies, and complex production processes.
Confident senior stakeholder manager with the ability to influence, challenge, and align teams across marketing, product, commercial, legal, and compliance functions.
Experience in financial services, fintech, wealth management, investing, or another regulated industry is advantageous.
Experience delivering TV, BVOD, or other large-scale broadcast campaigns is a strong advantage.
Product marketing experience including proposition development, positioning, messaging, and go-to-market planning is beneficial but not essential.

Experience Level

Senior leadership role
7+ years of experience

About the Company

CMC Markets is a global leader in online trading, offering a wide range of financial products and services.