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About the Role
Betterment is hiring a Social Media & Content Associate to support the execution of our organic social strategy across three lines of businesses and help scale how we show up across platforms. This role sits on the Brand Creative team, translating complex financial topics into clear, engaging content that builds trust and long-term brand equity.
Responsibilities
- Drive day-to-day workflow for the creation of posts, including drafting copy, coordinating or creating creative assets, editing, shooting, routing content for reviews and approvals, and maintaining accurate compliance documentation.
- Schedule and publish content using social management tools, ensuring tagging, accessibility standards, and compliance requirements are met.
- Monitor engagement and comments across channels, flagging audience questions, trends, or potential risks by responding directly or routing to the appropriate team.
- Pull weekly and monthly performance metrics to contribute to reporting and optimization efforts.
- Partnering with Marketing, Creative, and Comms, assist in packaging product launches, research, and marketing initiatives into social-ready formats including product explainers and social first stories.
- Contribute ideas during brainstorms and support timely content tied to market events, and key brand moments.
- Stay up-to-date on social trends to identify opportunities and know when to be bold.
Requirements
- 2-3 years of experience in social media, digital marketing, or content creation; experience in financial services or other regulated industries is a plus.
- Established ability to manage day-to-day publishing across corporate social channels.
- Experience with social video, including short-form video creation and platform-native best practices.
- Excellent writing and visual communication skills, with demonstrated ability to capture and apply a consistent brand voice.
- Strong organizational skills and attention to detail; ability to manage multiple platforms and priorities.
- Familiarity with any analytics and scheduling tools (e.g., Hootsuite, Meta, and other native platform insights).
- Experience using Adobe Creative Suite, Figma, Captcut, Edits or similar design tools, with a comfort leveraging AI capabilities to ideate and execute content faster.
- Strong working knowledge of social best practices, including formatting, tagging, accessibility, and engagement norms.
- Collaborative mindset and comfort working cross-functionally with different teams across the organization.
Skills
- Social Media
- Digital Marketing
- Content Creation
- Social Video
- Short-form Video Creation
- Writing
- Visual Communication
- Brand Voice
- Organizational Skills
- Attention to Detail
- Analytics Tools
- Scheduling Tools
- Adobe Creative Suite
- Figma
- Captcut
- Edits
- AI Capabilities
- Social Best Practices
- Formatting
- Tagging
- Accessibility
- Engagement Norms
Location
- NYC
- New York City
Work Type
- Hybrid
- Four days/ week in-office
Experience Level
- 2-3 years of experience
Salary/Compensations
- $89,000 - $99,500
Benefits
- Medical, dental, and vision coverage
- Life and AD&D insurance
- Short- and long-term disability
- Infertility support and WPATH-aligned transgender health benefits
- Employee Assistance Program (EAP)
- Transit benefits
- FSA and HSA options
- Equity for all employees, including new hire and refresher grants
- Flexible paid time off
- Paid parental leave
- Fully paid four-week sabbatical in your sixth year
- Company-paid professional coaching for all employees
- Day-one 401(k) match plus matching on qualified student loan payments
About the Company
- Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses.
- Our team is passionate about our mission, to empower people to build wealth with confidence and ease.
- We change lives
- Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission; to empower people to build wealth with confidence and ease.
- We set audacious goals
- We set them for the company, our customers, and ourselves, and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.
- We value all perspectives
- When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.
- We simplify financial services
- We’re financial services pioneers, always finding new ways to improve, optimize, and enhance. Constant improvement is in our DNA.
Equal Opportunity
- We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws.
- We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.
- Betterment is dedicated to providing accommodations to candidates upon request.
- Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.