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About the Role

AMP Sports is seeking a Senior Social Producer, Branded Content to develop and produce original, audience-first, premium short-form social content and digital franchises that support brand partnerships and revenue growth. This role involves partnering closely with leadership and various teams to identify new content opportunities, develop creative concepts, and own execution from idea through delivery, translating advertiser briefs into organic and engaging content.

Responsibilities

Partner with content, sales, marketing, and leadership to develop a pipeline of branded social franchises, sponsored concepts, and social-first extensions.
Oversee end-to-end execution of branded social franchises and sponsored content, including static posts, short-form video, and on-location productions.
Translate advertiser briefs, objectives, and brand guidelines into creative concepts that align with programming, channels, and audiences.
Partner with show content and social teams to ensure alignment with broader strategies, managing publishing and optimization of branded content.
Own assigned projects from concept through delivery, managing pre-sale through post-production workflow.
Oversee production and post-production of social content, with the ability to edit, shoot, and/or direct.
Leverage understanding of platform algorithms and content strategies across YouTube, Instagram, TikTok, Threads, and Facebook to optimize publishing and distribution.
Identify opportunities to extend larger productions into compelling short-form and social assets.
Work across multiple AMP Sports shows while maintaining each show’s distinct voice, audience strategy, and creative identity.
Evaluate campaign performances, use audience data and platform analytics, and stay updated on trends to inform content decisions.
Produce and direct on-camera talent, athletes, and creators remotely, in studio, and on location.
Serve as a flexible senior social resource across the portfolio, with the ability to step into lead channel strategy responsibilities.
Other duties as assigned.

Requirements

5+ years producing premium digital and short-form social content for a media company, sports brand, agency, or digital-first brand.
Digital producer with strong experience developing original ideas from concept through execution, particularly across social and short-form video for brands.
Proven experience developing social programming or content strategies that have driven measurable audience growth, engagement, or viewership.
Highly proficient in Adobe Creative Suite, with the ability to independently edit short-form social content.
Experience receiving a brand brief and independently overseeing campaign execution across social, from ideation to publishing.
Deeply fluent in YouTube, Instagram, TikTok, Facebook, and Threads channel strategies.
Working fluency with production equipment (cameras, lighting, microphones) with an ability to independently shoot and produce high-quality content.
Experienced working directly with and coaching on-camera talent, athletes, creators, or other high-profile personalities.
Strong organizational skills, ability to align multiple teams and manage ongoing productions across several shows simultaneously.
Highly collaborative, proactive, resourceful, and comfortable operating with significant creative ownership.
Passionate about sports content across digital channels, keeping up with latest news, trends, and best practices.
Experience sourcing and managing freelance crews, vendors, and other production resources is a plus.
Ability to travel, and work nights, weekends, and holidays as projects call for.
Not eligible for visa sponsorship.

Skills

Social-first digital producer
Editing
Audience growth
Platform strategy
Short-form content development
Production workflows
Adobe Creative Suite
Content strategy
Distribution
Publishing
Video editing
Shooting
Directing
Platform algorithms
YouTube
Instagram
TikTok
Threads
Facebook
On-camera talent production
Freelance crew management

Location

Remote

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$100,000 to $120,000

Benefits

Participation in a retirement plan
Life and disability insurance
Health, dental and vision plans
Flexible spending accounts
Sick leave
Vacation time
Personal time
Parental leave
Employee stock purchase plan

About the Company

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports.
The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest.
Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts.
Additional information about Sinclair can be found at www.sbgi.net.

Equal Opportunity

Sinclair is proud to be an equal opportunity employer and a drug free workplace.
Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.