About the Role
The SVP, Media is a senior leadership role responsible for delivering client leadership and shaping future business wins for Inizio Evoke. This role involves building trusted client relationships, inspiring teams, and developing innovative media strategies, while also contributing to the agency's new business methodology and presentations.
Responsibilities
- Serve as the executive sponsor and strategic lead for a flagship client relationship.
- Build trusted relationships with senior marketing and commercial leaders.
- Lead integrated media strategy across HCP, patient, and consumer audiences.
- Guide annual planning, investment strategy, measurement, and optimization.
- Identify opportunities to expand partnerships through strategic thinking and delivery.
- Mentor diverse teams and enhance strategic thinking across accounts.
- Partner with integrated services including Account Leadership, Creative, Strategy, Medical, Analytics, and Engagement Planning.
- Build and evolve Inizio Evoke's media pitch product and go-to-market story.
- Lead media strategy for competitive reviews, RFPs, and credentials presentations.
- Develop repeatable frameworks, planning tools, and pitch assets to improve quality and efficiency.
- Coach media leaders and SMEs participating in pitches.
- Partner with Business Development to identify opportunities and shape winning strategies.
- Translate industry trends, AI, data, and measurement progress into compelling client solutions.
- Represent the agency at client meetings, conferences, and industry events.
Requirements
- 12+ years leading media strategy within an agency environment.
- Deep healthcare and pharmaceutical media expertise.
- Experience leading complex client relationships.
- Proven ability as a storyteller and presenter with significant pitch experience.
- Experience winning new business and building agency capabilities.
- Strong understanding of omnichannel media, analytics, and new technology.
Skills
- Media Strategy
- Client Leadership
- Agency Growth
- Integrated Media Strategy
- Annual Planning
- Investment Strategy
- Measurement
- Optimization
- Team Mentorship
- Strategic Thinking
- Pitch Development
- Go-to-Market Strategy
- Competitive Analysis
- RFP Response
- Framework Development
- Tool Development
- Pitch Asset Creation
- Business Development Partnership
- Industry Trend Analysis
- AI Integration
- Data Analysis
- Client Presentation
- Omnichannel Media
- Analytics
- New Technology Implementation
Location
- Remote
Work Type
- Fully Remote
- Full-time
Experience Level
- Senior
- 12+ years
Salary/Compensations
- $215,000—$235,000 USD
Benefits
- Fully remote work environment
- Outstanding company-paid benefits
- Medical insurance
- Dental insurance
- 401(k)
- Tuition reimbursement
- Flexible time off
- Exceptional range of flexible benefits
- Personal support
- Tailored learning and development opportunities
About the Company
- Inizio Evoke is a healthcare media agency.
Equal Opportunity
- Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
