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About the Role

Legend London is seeking a Performance Growth Lead to manage Meta advertising and drive profitable growth across the UK, US, and Europe. This role requires elite Meta buying expertise, commercial judgment, creative strategy ability, and advanced AI utilization to maximize profitable new-customer growth and total contribution profit.

Responsibilities

• Manage and scale substantial Meta budgets across multiple countries and product categories.
• Allocate spend using contribution profit, demand, stock availability, margin, and growth potential.
• Forecast performance at different spend levels and protect the business from inefficient scaling or misleading attribution.
• Analyze product, market, customer, and offer performance, translating complex data into clear commercial actions.
• Identify the root causes of performance changes, including creative fatigue, product-market fit, stock, pricing, returns, website conversion, and budget allocation.
• Build weekly and monthly creative strategies informed by performance data, customer psychology, and market insight.
• Identify winning hooks, concepts, angles, formats, and messages, then translate them into clear creative briefs.
• Develop a balanced pipeline across UGC, founder-led content, product demonstrations, testimonials, statics, and brand-led creative.
• Review scripts, storyboards, and edits, understanding creative effectiveness and scaling successful ideas.
• Use AI to analyze advertising, product, and customer data to identify patterns, growth opportunities, and automate reporting.
• Apply AI to creative concepts, customer research, briefs, landing page structures, forecasting, and internal workflows, maintaining human judgment and quality control.
• Develop commercially viable offers, bundles, and promotions, modeling their impact on AOV, margin, conversion, and contribution profit.
• Create landing page concepts and testing plans that improve continuity between the ad, proposition, offer, and customer journey.

Requirements

• Strong hands-on experience managing and scaling Meta advertising for an e-commerce brand.
• Experience personally managing at least £300,000 per month, ideally £500,000+.
• Proven track record of scaling revenue while maintaining profitability.
• Advanced Excel or Google Sheets skills and a strong understanding of contribution profit and e-commerce unit economics.
• Experience analyzing performance across products, markets, and customer segments.
• Strong creative strategy and creative briefing experience, with the ability to connect customer insight to winning advertising concepts.
• Experience developing offers, landing pages, or conversion strategies.
• Practical experience using AI to improve marketing output, workflows, and decision-making.
• Experience with Shopify and attribution or analytics platforms.
• Fashion, apparel, or footwear experience is strongly preferred.
• Experience within a fast-scaling, international DTC brand would also be highly valuable.
• Highly analytical and naturally creative.
• Commercially minded and focused on profit over vanity metrics.
• Proactive, decisive, and detail-oriented.
• Able to move quickly without losing accuracy.
• Curious about new tools and ways of working.
• Comfortable challenging assumptions with evidence.
• Low ego, able to learn closely from founders while building stronger systems and processes.

Skills

• Meta advertising
• Performance marketing
• AI utilization
• Creative strategy
• Budget allocation
• Performance analysis
• Creative direction
• Offer development
• Landing page optimization
• Excel
• Google Sheets
• E-commerce unit economics
• Customer insight
• Shopify
• Attribution platforms
• Analytics platforms

Location

• Remote
• London

Work Type

• Remote first
• Full-time

Experience Level

• Senior

Salary/Compensations

• Rewarding base salary

Benefits

• Remote first
• Future London office
• High-growth environment with genuine ownership
• Opportunity to shape the future product direction of a scaling global brand

About the Company

• Legend London is one of the UK’s fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles.
• The brand has scaled rapidly through strong product, eCommerce, performance marketing, and highly effective social-first creative.
• With a growing global customer base and ambitious expansion plans, Legend is entering the next stage of scale, focused on building category-defining menswear products that can continue driving growth internationally.
• Product sits at the centre of that strategy.

Equal Opportunity

• Legend London is committed to fostering a diverse and inclusive workplace.
• We welcome applications from all backgrounds and can provide adjustments throughout the recruitment process.