About the Role
This newly created, fixed-term role serves as a central point of coordination for marketing channels, ensuring alignment with commercial and trade priorities. It acts as a bridge between marketing and business needs, translating commercial objectives into marketing actions and representing Global Marketing in trade discussions.
Responsibilities
- Represent Global Marketing at trade meetings, feeding commercial business priorities back into the marketing team and translating them into appropriate marketing actions.
- Act as the central point of visibility across all marketing channels, collaborating with channel owners to understand current activity, upcoming plans, and performance.
- Serve as the primary contact for business inquiries related to marketing and trade, escalating and prioritizing as needed.
- Act as the global point of contact for Operations marketing, supporting F&B initiatives to maximize revenue and footfall.
- Partner with House and Operations teams to shape marketing support for commercial trading priorities.
- Collaborate with the global Bedrooms team on the commercial and brand marketing plan, including long-term positioning and short-term tactical activity.
- Manage Google paid channels for Soho House bedrooms (Metasearch, PMax, Demand Gen), optimizing spend and performance against commercial targets.
- Oversee Web and SEO projects on sohohouse.com, focusing on optimizing membership acquisition and application journeys.
- Work with digital and web teams to prioritize projects that improve conversion through the membership funnel.
- Interpret and quantify data to report on performance across marketing channels, translating results into clear, actionable insights.
- Maintain consistent reporting rhythms for easy tracking and communication of channel performance.
- Provide hands-on support to the marketing team in using AI tools (e.g., Claude) to optimize and streamline daily output.
- Share practical ways of working with AI tools to save time across the team.
Requirements
- Proven experience across multi-channel marketing, ideally spanning brand/commercial marketing and performance/paid media.
- Hands-on experience managing Google paid channels (Metasearch, PMax, Demand Gen).
- Strong working knowledge of SEO and web optimization, particularly around acquisition and conversion journeys.
- Confident interpreting data and translating it into clear commercial narratives for varied audiences.
- Comfortable representing marketing in trade/commercial conversations, challenging assumptions and translating business priorities into marketing plans.
- Ability to build a clear, accurate view of activity across multiple channels and stakeholders without owning every channel directly.
- Experience using AI tools (e.g., Claude) to improve team efficiency is a strong plus.
- Line management experience, or readiness to step into managing 3 direct reports.
Skills
- Multi-channel marketing
- Brand marketing
- Commercial marketing
- Performance marketing
- Paid media management
- Google paid channels (Metasearch, PMax, Demand Gen)
- SEO
- Web optimization
- Data interpretation
- Commercial narrative development
- Project coordination
- AI tools (e.g., Claude)
Location
- Global
Work Type
- Fixed-term
Experience Level
- Line management experience or readiness to manage direct reports
Benefits
- Competitive compensation packages
- Global benefits and perks
- Training to develop technical and managerial skills
- Annual Every House Membership
- 50% off Food & Drink, 7 days a week
- Staff Room Rates
- Private Health and Dental Care
- Weekly Pay
- Life Assurance
- Up to 50% Staff Discount on Cowshed & Soho Home
- In Office Dog Policy on Fridays
- Season Ticket Loan
- Christmas Office Closure
- 2 days paid a year to support a charity of your choice
- Free Counselling Sessions
- Cookhouse & House Tonic programmes (food and drink trainings, events, opportunities)
- Continuous training for personal and professional development
- Exclusive access to benefits platform with hundreds of discounts
- Team Events (fitness sessions, cinema screenings, art classes)
About the Company
- Soho House offers competitive compensation packages that feature global benefits and perks.
- Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.
