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About the Role

This role is within the Digital organisation and directly supports one of the Digital Sales Leads. The Ecommerce Manager is responsible for driving performance for a specific Line of Business across a single brand, delivering trading outcomes, improving digital journeys, and ensuring products are beautifully represented and easy for customers to buy. They translate commercial targets into digital execution, working cross-functionally with brand, proposition, performance, product, and technology teams.

Responsibilities

Deliver daily, weekly, and monthly ecommerce plans & trading performance for your assigned Line of Business (e.g., Handsets / SIMO / Home Broadband / Upgrades).
Execute the digital sales and merchandising plan, ensuring accurate product representation, competitive positioning, and compelling onsite execution.
Optimise ecommerce journeys for conversion, AOV, attach rate, and efficiency, using data and insights to prioritise improvements.
Work closely with the Digital Sales Lead to translate commercial targets into a tactical execution plan across the digital shopfront.
Monitor competitor and market activity daily, highlighting risks and opportunities and recommending rapid trading actions.
Partner with SEO, CRO, analytics, and performance marketing teams to enhance visibility, traffic quality, and journey effectiveness.

Requirements

Experience in ecommerce trading or digital merchandising, ideally in telecoms, retail, or another high-volume B2C environment.
Strong understanding of ecommerce principles, onsite merchandising, conversion optimisation, and customer behaviour.
Comfortable working with digital analytics tools (e.g., Adobe, Google Analytics, Contentsquare) to derive actionable insights.
Proven ability to execute against commercial plans and deliver measurable performance outcomes.
High level of accuracy and attention to detail when managing product, pricing, and digital content.
Offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

Skills

ecommerce trading
digital merchandising
ecommerce principles
onsite merchandising
conversion optimisation
customer behaviour
digital analytics tools
Adobe
Google Analytics
Contentsquare
SEO
CRO
performance marketing

Location

Speechmark, London

Work Type

Hybrid working
Full time

Experience Level

V3 Requisition Grade: 11

Salary/Compensations

Excellent basic salary plus bonus and benefits

About the Company

We’re here to build a network the UK can count on – one that connects people, places and potential.
We’re creating more than the UK’s best network. We’re helping close the digital divide, empower communities and drive meaningful progress.
We believe that everyone should feel they belong. Whoever you are and whatever your story, there’s space for you here. We’re building a workplace where different perspectives are welcomed, voices are heard, and everyone feels safe to show up as themselves.
You’ll join a team that genuinely cares – about each other, about our customers, and about the future we’re building.
Join us and you’ll be at the heart of change. That means building responsibly, investing sustainably and creating opportunities that last.
We’re not just expanding connectivity; we’re reimagining what a connected nation looks like. With £11bn invested in 5G and digital infrastructure, your work will directly power businesses, services, and communities across the country.
You’ll work on real challenges, with real impact, across every corner of the country.
We move at pace, because what we’re building matters – and we’re learning as we go.
Be a part of our Consumer team where creating and developing products, services and propositions is at the forefront.
We are joining forces to create the biggest mobile network provider in the UK.
Through our collective strengths and talents, we will transform customers’ experience and create a best-in-class network for coverage, connectivity, and reliability, delivering greater value and more choice for the nation than ever before.
We’re not just building a company. We’re going to build a culture, a legacy and a future to be proud of.
This will require remarkable leadership and together we can set the standard in the industry and beyond for both customer and employee experience, in what it is a career-defining opportunity.

Equal Opportunity

We believe everyone should have the opportunity to interview for a role that matches their skills.
In collaboration with our Talent, Diversity & Inclusion teams and our employee-led DEI Networks, we identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please contact your recruiter directly or email [email protected] for guidance.
We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements.
During the interview, we want you to rely on your own knowledge and skills to show us who you really are—your personality, creativity, and abilities.
Above all, we’re looking for authenticity and can’t wait to get to know the real you.