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About the Role

We are seeking a paid social specialist to advance their career as an Account Director. This role involves managing the day-to-day paid social activities for a client account, overseeing junior staff, and cultivating strong client and stakeholder relationships. The ideal candidate will possess extensive knowledge of paid advertising across major social channels.

Responsibilities

• Oversee the production of comprehensive paid social media plans aligned with client objectives and KPIs.
• Articulate the rationale for proposed campaign tactics and present them to stakeholders.
• Manage a hybrid team responsible for the end-to-end setup of paid social campaigns.
• Troubleshoot and train junior team members on advanced platform features and tools.
• Maintain the standard of quality assurance for campaign setup according to best practices.
• Ensure the accuracy and quality of campaign performance reports and provide valuable insights and recommendations.
• Lead client calls and support the team in presenting results.
• Ensure the standard of end-of-campaign reporting and quarterly/annual reviews.
• Lead standalone research projects as required by the client.
• Deliver on the over-arching paid social strategy and ensure alignment with wider digital and comms strategy.
• Serve as a key social point-of-contact for clients, ensuring confidence in the team's output.
• Identify opportunities for testing and innovation in the paid social space and secure client backing.
• Manage internal and external stakeholders to ensure timely delivery of multiple projects.
• Build and maintain relationships with key media partners.
• Ensure effective management of local and Global Hub employees, monitoring workloads and priorities.
• Train and develop entry-level team members, motivating and encouraging less experienced staff.
• Communicate clearly and in a timely manner with internal and external stakeholders.
• Lead regular internal meetings and training sessions.
• Lead the recruitment process for the immediate team and assist with wider team recruitment.
• Develop tailored testing/learning agendas for clients.
• Collaborate with the planning team and other channel specialists to ensure paid social activity complements the wider marketing mix.
• Collaborate on thought-leadership pieces and POVs.
• Manage agency finance processes accurately and effectively.

Requirements

• Experience working in a busy agency or client-side social team.
• Experience setting up and optimizing paid social campaigns across key social platforms.
• Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives.
• Experience compiling detailed and insightful end-of-campaign reports & presentations.
• Experience managing a team to jointly compile regular client presentations.
• A track record of working with clients and external stakeholders.
• Experience line managing others and effectively managing day-to-day workloads.
• Experience training and mentoring junior staff across paid social.
• Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.
• Collaborative, friendly, and can-do attitude.
• Right to work in the UK.

Skills

• Paid social media planning
• Campaign setup and optimization
• Client relationship management
• Stakeholder management
• Team leadership and development
• Performance reporting and analysis
• Social media advertising across Facebook, Instagram, Twitter, Snap, TikTok
• Media partner relationship management
• Financial process management
• Training and mentoring
• Presentation skills
• Communication skills

Location

• UK

Work Type

• Hybrid

Experience Level

• Account Director
• Line management experience
• Experience training and mentoring junior staff

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
• WPP Media uses WPP Open and Open Intelligence to provide clients with visibility into media investment performance.
• WPP Media champions learning, development, and transformational creativity.
• WPP Media fosters an open environment built on trust and respect, promoting belonging and opportunities for progression.
• WPP Media offers a variety of employee resource groups and frequent in-office events.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.