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About the Role

This role involves shaping how brands are discovered in the age of AI-powered search. You will build and scale a market-leading Generative Engine Optimisation (GEO) capability, helping clients navigate AI search, answer engines, and large language models. The position is at the intersection of search, content, data, commerce, PR, and technology, turning emerging opportunities into practical client solutions.

Responsibilities

• Develop and evolve the GEO capability framework, including methodologies, playbooks, delivery standards, and practical guidance.
• Translate developments in AI search, answer engines, and LLM visibility into clear recommendations for client growth and performance.
• Design scalable approaches for GEO audits, opportunity assessments, strategy development, activation planning, and measurement.
• Lead training programs, workshops, and knowledge-sharing sessions to build team confidence and capability.
• Support client teams with GEO recommendations, scopes of work, proposals, delivery plans, and strategic consultation.
• Partner with new business teams to contribute to pitches, growth opportunities, and proposals showcasing GEO expertise.
• Collaborate across search, content, PR, commerce, data, and technology disciplines to embed GEO into broader client strategies and agency offerings.

Requirements

• Strong experience in search strategy and a genuine interest in the future of AI-driven discovery and consumer behaviour.
• Solid understanding of generative AI, answer engines, LLM ecosystems, and evolving search experiences.
• Experience building and embedding capabilities within organizations through frameworks, training, methodologies, or operational processes.
• Ability to communicate complex topics clearly, engagingly, and commercially relevantly for different audiences.
• Experience supporting client growth initiatives, pitches, proposals, or commercially important strategic projects.
• Strong stakeholder management skills, with confidence engaging and collaborating with senior colleagues and clients.
• Collaborative mindset, curiosity for continuous learning, and enthusiasm for helping others develop new skills and knowledge.

Skills

• Generative Engine Optimisation (GEO)
• AI search
• Answer engines
• Large language models (LLMs)
• Search strategy
• Generative AI
• LLM ecosystems
• Stakeholder management
• Capability building
• Training and development
• Client consultation
• New business development
• Cross-functional collaboration

Location

• UK

Work Type

• Full-time

Experience Level

• Senior

About the Company

• Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social, and data to deliver connected consumer experiences and drive exceptional business outcomes.
• It is powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, helping major brands move beyond siloed marketing and make more confident decisions.
• The team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon, Lotame, Publicis Commerce, and Influential.
• Publicis Connected Media is part of Publicis Groupe.

Equal Opportunity

• We are proud to be an equal opportunities employer.
• We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
• We are committed to providing a fair, accessible, and inclusive recruitment process.
• If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
• Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.