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About the Role

This role involves advising clients on website design, user journey analysis, media advisory, and digital strategy by leveraging marketing or web analytics expertise. You will promote a customer-centric vision of digital marketing through data-driven decision-making and contribute to evolving Accenture's digital analytics offerings.

Responsibilities

• Set strategic vision for digital analytics in-line with broader client landscapes, e.g. marketing, technology, data etc
• Establish client's measurement strategies for their digital assets, including web and app.
• Audit and define digital analytics tagging implementations with the ability to work with both business and technical stakeholders to ensure that tracking requirements are captured and implemented accurately.
• Define dataLayer structures and other key requirements for digital analytics purposes
• Analyze website traffic, user engagement, and conversion rates to identify opportunities for optimization.
• Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.
• Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.
• Collaborate with Marketing teams to measure the effectiveness of digital campaigns and recommend strategies for maximizing ROI.
• Work with multiple teams across MMM project from the business and internal analytics teams.
• Gathering and cleaning data from various sources to ensure it is ready for analysis. This involves working with large datasets and ensuring data quality and consistency.
• Assisting in the development and validation of marketing mix models. This includes selecting appropriate modelling techniques and ensuring the models are robust and accurate.
• Stay updated on industry trends and best practices in digital analytics to drive innovation.

Requirements

• Strong experience in digital analytics or similar role, preferably in a retail or e-commerce environment.
• Advanced understanding of matrixed organizations and comfortable in managing cross functional teams
• Experience in delivering end-end MMM projects
• Proven analytical skills with the ability to interpret complex data sets and generate actionable insights.
• Strong communication skills with the ability to present findings to non-technical stakeholders.
• Problem solving mindset with a passion for continuous improvement.

Skills

• Digital analytics
• Web analytics
• Website design
• User journey analysis
• Media advisory
• Digital strategy
• Google Analytics
• Adobe Analytics
• ContentSquare
• Decibel
• Google Tag Manager
• Tealium
• Adobe Launch
• Tableau
• Power BI

Location

• London
• Manchester

Work Type

• Full-time

Experience Level

• Specialist (L9)

Benefits

• Competitive basic salary
• Annual performance bonus
• Opportunities to acquire equity
• 30 days of leave
• 3 extra volunteering days per year
• Family-friendly and flexible work policies
• Attractive pension plan with financial wellbeing support and resources
• Private healthcare insurance plan
• Mental Wellbeing support
• Employee Assistance Programme
• Career Development and Counselling
• Generous Parental Leave offerings

About the Company

• Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services.
• We believe in inclusion and diversity and supporting the whole person.
• Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity.
• Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.
• Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
• We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
• Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships.
• We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.
• Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships.
• We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Equal Opportunity

• We believe that no one should be discriminated against because of their differences.
• All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law.
• Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.