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About the Role
Appear is building the infrastructure that helps brands get cited by AI tools like ChatGPT, Perplexity, Google AI Overviews, and Gemini. We are seeking an individual to sell a category that is rapidly emerging.
Responsibilities
- Own HubSpot end-to-end, including configuration, workflows, custom objects, pipelines, permissions, and data hygiene across Marketing Hub, Sales Hub, and Service Hub.
- Design and maintain account and lead segmentation models reflecting multiple Go-To-Market motions, ensuring correct routing and handling.
- Build and own lead routing logic, territory, round-robin, and rules-based systems across concurrent motions.
- Design, implement, and tune lead scoring models (fit + engagement) for different buying signals.
- Design and maintain lifecycle stages and scoring models aligning Marketing, Sales, Customer Success, and Product-Led Growth.
- Build and maintain dashboards and reports for real-time visibility into pipeline, funnel conversion, and revenue performance.
- Partner with Sales and Marketing leadership to identify process gaps and implement scalable solutions within HubSpot.
- Own integrations between HubSpot and the Go-To-Market tech stack, evaluating and onboarding new tools.
- Utilize AI-powered enrichment and automation tools to maintain up-to-date, deduplicated, and accurate contact, account, and pipeline data.
- Establish and enforce data governance standards, including deduplication, field standardization, and enrichment processes.
- Support quota and territory planning, forecasting, and compensation reporting with reliable data.
- Train and support end-users across the Go-To-Market organization on HubSpot best practices.
Requirements
- 3-5+ years in Revenue Operations, Sales Operations, or Marketing Operations.
- Deep hands-on HubSpot experience (admin-level required).
- Proven experience building and maintaining HubSpot workflows, custom properties, reporting, and pipeline automation.
- Hands-on experience designing segmentation, lead routing, and lead scoring models, ideally across multiple Go-To-Market motions.
- Comfort operating in a multi-motion environment, balancing competing requirements from PLG, sales-led, and/or partner motions.
- Strong SQL or spreadsheet skills for data analysis.
- Familiarity with the broader Go-To-Market tech stack and experience integrating new tools into HubSpot.
- Experience using AI-powered enrichment or automation tools to maintain CRM data accuracy at scale.
- A systems-thinking mindset.
- Excellent cross-functional communication skills.
- Comfortable working in a fast-paced, evolving startup environment.
Skills
- HubSpot administration
- HubSpot workflows
- HubSpot custom properties
- HubSpot reporting
- HubSpot pipeline automation
- Segmentation model design
- Lead routing model design
- Lead scoring model design
- SQL
- Spreadsheet analysis
- BI tools (Looker, Tableau, or similar)
- Go-To-Market tech stack integration
- AI-powered enrichment tools
- AI-powered automation tools
- Systems thinking
- Cross-functional communication
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Appear is building the infrastructure that helps brands get cited by AI.
- We are early, growing fast, and operate in a category that didn't exist two years ago.
- Search is shifting, and Appear measures AI visibility, identifies gaps, and builds content infrastructure to close them.
- We offer real category upside, comparable to SEO in 2004.
- Founders are accessible, with direct access to leadership and no bureaucracy.
- We seek individuals who see the opportunity in a nascent category and want to be instrumental in its development.