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About the Role

This is a high-impact growth role for a commercially minded performance marketing expert who will own Hilo's paid acquisition engine across Meta, Google, and Amazon, managing an annual budget of approximately €7.8M with significant growth expected. The role involves owning performance outcomes, improving measurement, and ensuring maximum impact from marketing spend, combining business judgment with channel expertise and a passion for AI-enabled workflows.

Responsibilities

Own acquisition performance across Meta, Google, and Amazon
Manage and challenge agency partners to deliver best-in-class outcomes
Make investment decisions across channels based on data and business impact
Own CPA, CAC, and acquisition efficiency targets
Identify new growth opportunities and test emerging channels
Develop AI-powered workflows that improve reporting, planning, optimisation, and decision-making
Automate repetitive processes wherever possible
Continuously improve how the acquisition function operates and scales
Build and evolve attribution, measurement, and CAC models
Establish frameworks for incrementality testing and experimentation
Create clear reporting and decision-making mechanisms for commercial stakeholders
Partner with Finance to improve visibility into marketing efficiency and growth economics
Work closely with Brand to improve creative performance
Partner with Analytics and Tracking teams to strengthen measurement
Collaborate with Finance on forecasting, planning, and budget allocation
Influence growth decisions across the wider business

Requirements

Significant experience owning paid acquisition performance in a DTC, subscription, marketplace, consumer internet, or technology business
A track record from a top-tier company or team
Deep expertise in Meta advertising and strong understanding of Google acquisition channels
Experience managing substantial paid marketing budgets
Proven ability to scale acquisition channels while improving efficiency
Strong commercial and analytical thinking
Experience managing external agencies and holding them accountable for results
Practical experience using AI tools and workflows to improve marketing performance and productivity
Comfortable operating in fast-moving, high-growth environments
Amazon advertising experience
Subscription or recurring revenue business experience
Experience in healthcare, medtech, pharma, or other regulated industries
Experience building incrementality testing frameworks
Familiarity with GA4, attribution platforms, Looker, Metabase, and tag management tools

Skills

Performance marketing
Paid acquisition
Meta advertising
Google acquisition channels
Amazon advertising
CPA management
CAC management
AI-enabled workflows
Attribution modeling
Measurement
Experimentation
Data analysis
Commercial judgment
Agency management
Forecasting
Budget allocation
Creative performance analysis
GA4
Tag management

Location

Remote within Europe

Work Type

Remote-first
Full-time

Experience Level

Senior

Benefits

Competitive compensation

About the Company

High blood pressure is the world’s most common disease, causing 18 million deaths each year. At Hilo by Aktiia, our vision is a world where no lives are lost or damaged from the effects of high blood pressure, and our mission is to build the technology that helps people control it.
We are a venture-backed scale-up that has raised over $96M.
Our technology, rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM), is the world’s only medically accurate, cuffless, continuous blood pressure monitor for daily life.
It is CE Marked as a Class IIa medical device and was FDA-cleared in 2026 as the first cuffless OTC blood pressure monitor in the United States.
We are remote-first, headquartered in Neuchâtel, Switzerland.