Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Senior Manager, EMEA Brand & Campaign Strategy leads the brand and integrated campaign agenda across Europe, the Kingdom of Saudi Arabia, and the Middle East and Africa. This role translates global brand direction into a practical regional campaign system, ensuring consistent messaging, scalable platforms, and activation-ready tools across EMEA. It works closely with Product Marketing, Regional Activation teams, and global COEs to ensure brand and campaign activity is commercially grounded, locally relevant, and aligned with regional business priorities, ultimately improving brand consistency and managing Valvoline’s brand equity across EMEA.

Responsibilities

Lead the EMEA brand and integrated campaign strategy across Europe, KSA and MEA, aligning regional priorities with business objectives and global brand standards.
Translate global brand direction into scalable regional campaign platforms, messaging frameworks and activation-ready toolkits.
Lead development of the regional campaign roadmap, ensuring alignment with commercial priorities, product launches and market needs.
Balance long-term brand building with commercial objectives to strengthen awareness, engagement and business performance.
Lead the development of integrated ATL campaigns, partnering with internal teams, agencies and Centers of Excellence to deliver high-quality creative and marketing assets.
Ensure campaigns integrate ATL, digital, communications, sponsorship and activation to provide consistent customer experiences.
Partner with regional Activation teams to localize campaigns while maintaining brand consistency across markets.
Deliver practical, scalable campaign assets that enable Sales, distributors and market teams to execute effectively.
Serve as the primary EMEA interface with Global Brand and Marketing Centers of Excellence (COEs) to ensure alignment with brand standards and campaign governance.
Establish and maintain regional brand guidelines, review processes and governance to improve consistency and reduce duplication.
Build strong partnerships across Marketing, Product, Sales, Activation and regional leadership to align brand investments with business priorities.
Lead sponsorship strategy and regional brand initiatives that enhance brand visibility and commercial impact.
Lead, coach and develop the regional Brand and Digital team, fostering a high-performing, collaborative organization.
Manage agency relationships, marketing budgets and resource allocation to maximize campaign effectiveness and return on investment.
Establish clear expectations and accountability for internal teams and agency partners to deliver high-quality results.
Measure campaign effectiveness using performance data and stakeholder feedback to optimize future campaigns and investments.
Share best practices and successful campaign assets across the region to improve efficiency, consistency and business results.
Drive continuous improvement in campaign planning, execution and governance to strengthen regional marketing capability.

Requirements

Bachelor’s degree in Marketing, Business, Communications or a related discipline is required.
Minimum of 15 years of progressive experience in brand management, integrated marketing, campaign strategy or communications.
Experience developing and leading regional or multi-market marketing strategies within a global, matrixed organization; experience in automotive, lubricants, industrial or FMCG industries preferred.
Demonstrated experience leading cross-functional teams, managing agency partners and overseeing marketing budgets.
Proven people leadership experience, including coaching and developing high-performing marketing teams.
Experience collaborating across multiple countries, cultures and customer channels.
Expertise in brand strategy, integrated marketing, ATL campaign development and creative briefing.
Ability to translate global brand strategy into scalable, commercially effective regional campaigns and marketing programs.
Strong commercial acumen and understanding of how marketing drives brand awareness, customer engagement and business performance.
Proven ability to influence and collaborate with senior leaders, cross-functional teams, agencies and global Centers of Excellence.
Strong leadership, communication and stakeholder management skills, with the ability to build high-performing teams.
Strategic, analytical and financially astute, with experience managing budgets, evaluating campaign performance and driving continuous improvement.
Professional fluency in English is required; additional EMEA language capabilities are an advantage.
Strategic Mindset. Can anticipate future business, customer and market needs and translates them into focused regional brand and campaign priorities.
Connects global brand direction with EMEA commercial objectives while balancing long-term brand development and near-term business performance.
Strong communication, presentation, influencing and negotiation skills, with the ability to build compelling messages.
Builds effective partnerships across P&Ls, markets, functions, Centers of Excellence and external agencies.
Creates alignment among stakeholders with different objectives and encourages shared solutions rather than isolated market activity.
Establishes clear expectations for quality, timing, budget, brand compliance and business impact.
Holds employees, agencies and stakeholders accountable for delivering commitments while addressing performance concerns constructively.
Builds the capability of direct reports and broader marketing partners through coaching, feedback, knowledge sharing and meaningful development opportunities.
Creates an environment in which team members can exercise sound judgment, grow their expertise and take ownership of results.

Skills

Brand Strategy
Integrated Marketing
ATL Campaign Development
Creative Briefing
Marketing Budget Management
Performance Measurement
Stakeholder Management
Team Leadership
Cross-functional Collaboration
Agency Management
English Fluency
Strategic Planning
Communication
Presentation
Influencing
Negotiation

Location

EMEA

Work Type

Corporate office
Hybrid

Experience Level

Senior Manager
15+ years experience

Education Level

Bachelor's degree in Marketing, Business, Communications or related discipline
Master's degree or MBA preferred

About the Company

Founded in 1866, Valvoline Global Operations introduced the world’s first branded motor oil and is a pioneer in the automotive and industrial solutions industry.
As an affiliate of Aramco, Valvoline Global Operations is driven by innovation and committed to creating sustainable solutions.
The company has a global presence, developing future-ready products and providing best-in-class services.
Valvoline Global Operations' corporate values are Care, Integrity, Passion, Unity, and Excellence.
The company fosters a culture that celebrates creativity, innovation, and excellence.

Equal Opportunity

Valvoline Global is an equal opportunity employer.
Dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills.
Strictly prohibits discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.
Committed to ensuring accessibility throughout the recruitment process.
Requests for reasonable accommodation to participate in any stage of the recruitment or selection process can be made via email to Valvolineglobalcareers@valvolineglobal.com.