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About the Role

You will own our Additional Products category end-to-end, spotting opportunities, shaping concepts, delivering launches, and deciding what stays, grows, or goes. You will also own product lines across wellness, gifting, food and non-food, combining the customer rigour of an innovator with the execution focus of an NPD lead, always raising the bar on how and what we deliver while staying true to the customer and ensuring every product has a clear reason to exist.

Responsibilities

Actively influence the pipeline to decide where we go next, prioritizing what we work on now, next, and later.
Bring new ideas and opportunities to the business from market, customer, and competitor research.
Identify new opportunities, manage reformulations, and make the call on products that no longer pull their weight.
Work with third-party partners to identify, develop, and deliver fresh opportunities across the category.
Oversee the end-to-end development of innovative additional products and gifting ranges, from initial concept right through to launch.
Cover both food and non-food items, keeping every range true to its brief with a clear, justified reason to exist.
Create compelling, customer-led briefs grounded in real insights, and act as the customer champion to ensure the original opportunity doesn't get watered down.
Help build recipes, plan and manage trials, and handle pre-production activities.
Lead product launches, support customer-facing teams on go-to-market, and run honest post-launch reviews.
Develop and maintain product briefs, specifications, and supporting documentation to an exceptionally high standard.
Collaborate with the Projects team to help us strengthen our ways of working, always pushing on faster, better and bigger pipelines.
Manage the additional products team to deliver agreed roadmaps on time and in full.
Bring on your one direct report and continuously raising the bar on the quality of inputs and outputs.
Collaborate with and influence stakeholders across Senior Leadership, Marketing, Procurement, Supply Chain, Operations, CRM, and Brand.
Working closely with our external partners.
Collaborate with the brand, data, commercial, and ops teams to determine selling prices, forecasts, positioning and branding, and to understand where capital investment is needed.
Support Procurement and commercial teams with cost analysis and margin delivery.
Ensure all products comply with relevant legislation, regulations, and internal standards, including claim substantiation.
Lead the charge in resolving compliance issues or product complaints with third parties as they arise.

Requirements

8+ years in proposition, product development or innovation, ideally in food, FMCG or consumer products, or equivalent depth of experience.
Experience across food and non-food ranges is a plus, as is exposure to the pet category.
A relevant degree (e.g. food science, animal science, nutrition, product development or business) or equivalent hands-on experience.
Food safety, nutrition or product development qualifications are welcome but not required.
A brand and proposition instinct. You get what makes a brand special and know how to translate that into products people want.
You care deeply about the quality and integrity of what you put into the world, and won’t compromise on a product’s reason to exist just to hit a number.
A customer champion. You put the customer at the heart of your decisions and believe doing the right thing for them builds long-term value.
You’re comfortable using both qualitative and quantitative insight to understand what they need and why.
An end-to-end deliverer. You have a track record of taking products from idea to launch, ideally working with third-party partners and physical products.
Commercially minded. You’re comfortable making the trade-offs between cost, quality and customer value, with a sharp eye for what makes a product worth building.
A driver of excellence. You’re ambitious, results-driven and always looking for ways to make things better.
A natural plate-spinner. You’re energetic, organised and good with people, able to keep multiple moving parts on track without losing momentum.
A collaborative influencer. You build strong relationships, bring people with you and can influence effectively across teams and seniority levels.
A people developer. You genuinely enjoy helping others grow and bringing your team with you, with experience managing or mentoring at least one person.
An agile decision-maker. You’re comfortable moving quickly, figuring things out as you go and making decisions with imperfect information.
You’re curious, quick to close knowledge gaps and willing to back yourself.
True conviction. You care deeply about the category and believe in what we’re building and that it can make a difference to the lives of pets and their owners.
You’ll need the right to work in the UK.

Skills

Proposition development
Product development
Innovation
Food science
Animal science
Nutrition
Product development
Business
Food safety
Brand instinct
Customer insight
Qualitative insight
Quantitative insight
End-to-end product delivery
Third-party partner collaboration
Physical product development
Commercial acumen
Cost analysis
Margin delivery
Compliance
Legislation
Regulations
Claim substantiation
Stakeholder management
People management
Mentoring
Agile decision-making
Influencing

Location

London, UK
Doncaster, UK

Work Type

Hybrid
Full-time
Maternity Cover

Experience Level

8+ years experience

Education Level

Relevant degree (e.g. food science, animal science, nutrition, product development or business) or equivalent hands-on experience.

Benefits

25 days holiday (plus 8 bank holidays) and an additional day for every year of service up to 5 years
5 additional, paid 'paws' days off per year dedicated to your learning, development or personal wellbeing
£500 personal learning & development budget
Significant discount on Fresh food for your own dogs
Enhanced parental leave
Flexible core working hours
Cycle to work scheme
Pension with NEST
Private Medical Insurance with Vitality
Private Dental Insurance with Bupa
Paid time off for fertility treatments and pregnancy loss
Paid sabbaticals for squad members with 5 or more years service
Discounted gym access through MyGymDiscounts
Office dogs

About the Company

We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties.
We make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions.
As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet.
Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.
We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere.
To get there, we need a team of brilliant people who share that ambition to come and work for us.

Equal Opportunity

We believe in a seat at the table for everyone.
Butternut Box is an equal opportunity employer.
We believe that to make the best food for all dogs, we need a team that represents all humans.
We celebrate different nationalities, backgrounds, experiences and perspectives.
We are specifically committed to increasing representation from underrepresented groups.
We want a strong, diverse team built from different identities and lived experiences.
We’re not perfect, but we are dedicated to the ongoing work of building an inclusive, supportive place where you can do the best work of your career.