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About the Role

This growth role focuses on owning Sift's events and field program, including community nights in the San Francisco office. The goal is to transform in-person event energy into compelling online content, driving both brand visibility and lead generation.

Responsibilities

• Own the annual event calendar, budget, and return on investment.
• Implement an internal event scoring framework to evaluate all event participation.
• Develop and manage an owned event program, including dinners and roundtables, that generates attendance without solely relying on AE invites.
• Establish a recurring San Francisco community program to engage the local hardware and autonomy community.
• Ensure all hosted or attended events produce shareable content (clips, photos, posts) for online platforms within days.
• Enhance Sift's Twitter presence to reflect the energy of the SF hard tech scene and encourage team participation.
• Collaborate with RevOps to improve marketing attribution, linking events to opportunities and pipeline.
• Systematize booth execution with owned assets, runbooks, collateral kits, consistent lead capture, and timely follow-up.
• Contribute to employer branding through 'Working at Sift' and 'Why I Joined' programs, highlighting engineers as content protagonists.
• Manage speaking submissions and sponsorships in coordination with the comms team.
• Treat all programs as a growth portfolio, measuring performance, eliminating underperforming initiatives, and scaling successful ones.

Requirements

• 4+ years of experience in field marketing, growth, events, brand, or community management with ownership of a calendar, budget, and performance metrics.
• Experience within a company during a period of significant growth and positive employer branding.
• Demonstrated ability to translate in-person event experiences into successful online content that drives engagement and attendance.
• Proficiency with or strong understanding of Twitter, particularly within the hard tech and defense tech sectors.
• Proven track record of running successful hosted events that generate demand for invitations.
• Established network within the Bay Area's hard tech, defense tech, robotics, or autonomy industries.
• Ability to balance creative 'vibe' with measurable 'funnel' outcomes, demonstrating success in both areas.
• Strong production instincts, including directing video, photography, and editorial content for rapid deployment.
• Excellent operational skills, managing contracts, budgets, shipping, staffing, and vendor relations.
• Experience with CRM and marketing automation tools for list building and campaign execution.
• Willingness to travel approximately one show per month during event seasons, plus regular trips to Los Angeles and periodic travel to Washington, D.C.

Skills

• Field marketing
• Growth marketing
• Event management
• Brand building
• Community management
• Budget management
• Performance metrics tracking
• Content creation
• Social media marketing (Twitter)
• Public relations
• Video production
• Photography
• Editorial content
• CRM
• Marketing automation
• Networking
• Vendor management
• Contract negotiation

Location

• San Francisco, CA (in-person 4 days/week)
• Marina Del Rey, CA (HQ)
• Los Angeles, CA
• Washington, D.C.

Work Type

• In-person
• Hybrid

Experience Level

• Mid-level

Salary/Compensations

• $125,000 - $175,000 per year

Benefits

• Equity
• Benefits

About the Company

• Sift is the data infrastructure platform for hardware engineering teams, transforming high-frequency telemetry into engineering insights for mission-critical systems.
• Teams use Sift to build and operate rockets, satellites, autonomous vehicles, energy systems, defense platforms, and more.
• Founded by former SpaceX engineers who developed tools for Dragon and Starlink.
• Sift is building the data infrastructure for the AI era in physical systems.

Equal Opportunity

• U.S. Person Required: Must be a U.S. citizen, lawful permanent resident, or protected individual such as an asylee or refugee in compliance with ITAR (International Traffic in Arms Regulations) / EAR (Export Administration Regulations) regulations.