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About the Role
Autodesk is seeking an enterprise account-based marketing manager to drive growth initiatives within a targeted set of Enterprise accounts in ANZ. This role involves partnering with Enterprise sales teams to increase influence, executive engagement, customer relationships, awareness, and adoption of Autodesk software and services.
Responsibilities
- Collaborate with sales on account plans, marketing strategy, tools, and customer programs.
- Identify marketing opportunities to support and drive business growth.
- Align with broader account-based marketers on programmatic campaigns for Enterprise accounts.
- Develop high-touch account-based marketing plans with clear objectives for growth, executive contact, pipeline, and revenue.
- Nurture contacts within prioritized accounts and engage them consistently with innovative marketing to drive opportunities.
- Foster peer-to-peer interaction within enterprise accounts to enable customers to share best practices.
- Develop new and customize existing programs, tools, and assets to showcase Autodesk as a strategic partner.
- Own the execution of programs for assigned accounts, including planning, budget, list management, follow-up, and reporting.
- Measure the success of account-based marketing programs based on contacts, pipeline, and marketing investment.
- Navigate the Autodesk organization and leverage networks to identify resources and programs supporting enterprise account objectives.
- Serve as the 'voice' of enterprise account teams and their customers to the larger Autodesk organization.
- Ensure enterprise account needs are considered in program and tool development.
Requirements
- Bachelor’s degree in marketing or related field.
- Minimum of 3-5 years in ABM experience.
- Minimum of 5 years in B2B enterprise software experience.
- Demonstrated ability to provide strategic and consultative input to sales teams.
- Proven track record of originating and executing innovative account-based marketing ideas.
- Direct customer-facing experience in enterprise, account-based marketing.
- Executive engagement and event management experience.
- Solid written, verbal, interpersonal, and presentation communication skills.
- Self-motivated team player able to work cross-functionally.
- Experience using Salesforce.com.
- Ability to travel up to 30% during peak times.
Skills
- Account-Based Marketing (ABM)
- B2B Enterprise Software Marketing
- Salesforce.com
- Strategic Planning
- Consultative Input
- Program Execution
- Budget Management
- List Management
- Reporting
- Cross-functional Collaboration
- Communication Skills
- Presentation Skills
- Executive Engagement
- Event Management
Location
- ANZ
Work Type
- Full-time
- Hybrid
Experience Level
- 3-5 years in ABM
- 5+ years in B2B enterprise software
Education Level
- Bachelor’s degree in marketing or related field
Benefits
- Annual cash bonuses
- Commissions for sales roles
- Stock grants
- Comprehensive benefits package
About the Company
- Autodesk creates software for buildings, cars, factories, and movies, helping innovators turn ideas into reality.
- Autodesk has a strong culture that guides how employees work, interact with customers and partners, and engage with the world.
- Autodesk offers meaningful work that helps build a better world designed and made for all.
Equal Opportunity
- Autodesk fosters a culture of belonging where everyone can thrive.