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About the Role
Abiomed is seeking a Senior Product Marketing Specialist, Cardiology, to develop and execute marketing strategies for Impella, a life-saving ventricular assist device. This role involves leading market creation and penetration efforts, identifying customer challenges, and engaging stakeholders to bring Impella to more patients.
Responsibilities
- Develop and execute marketing strategies for Impella in cardiology, leading initiatives to promote appropriate use and expand the market.
- Identify market opportunities, unmet needs, and barriers to therapy penetration based on customer insights.
- Plan and execute academic congress activities, seminars, Advisory Boards, and other programs, and develop messaging and content that support physician behavior change.
- Collaborate with Sales, Health Care Solutions, Education, and other related functions to drive cross-functional activities aimed at solving customer challenges.
- Contribute to further penetration of Impella Therapy by not only managing existing markets, but also identifying new market opportunities and discovering and developing future KOLs.
- Build strategic hypotheses from a zero-based perspective without being constrained by precedents or existing success models, and translate them into execution plans.
- Continuously refine the Go-to-Market strategy, value proposition, and key messages through feedback from internal stakeholders and healthcare professionals.
- Take ownership, build hypotheses even in uncertain situations, engage others, and commit to delivering results through to completion.
Requirements
- Marketing experience in the medical device or healthcare industry
- Ability to identify essential challenges and unmet needs
- Zero-based thinking and the ability to develop strategies from new perspectives without being constrained by precedents
- Ability to collaborate with internal and external stakeholders and engage others to deliver outcomes
- Execution capability with strong ownership and commitment to delivering results through to completion
- Intermediate business-level English proficiency, with TOEIC 800 or above as a guideline
Skills
- Analytical Reasoning
- Brand Marketing
- Brand Positioning Strategy
- Business Behavior
- Coaching
- Communication
- Consulting
- Customer Centricity
- Customer Intelligence
- Data Analysis
- Data-Driven Decision Making
- Data Savvy
- Execution Focus
- Financial Analysis
- Innovation
- Presentation Development
- Problem Solving
- Product Management
- Product Strategies
Location
- Chiyoda, Tokyo, Japan
Work Type
- Onsite
Experience Level
- Senior
Education Level
- Bachelor’s degree
About the Company
- At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
- As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.