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About the Role
Associate Director, ATTR Marketing will prepare ALXN 2060 (acoramidis) for launch in transthyretin amyloid cardiomyopathy (ATTR-CM). This role involves developing marketing and go-to-market strategies for successful commercialization and executing commercial launch tactics in collaboration with Sales and other business unit members. Partnerships with functions like Medical and Commercial Excellence are essential. The position reports to the Sales and Marketing Director, ATTR Amyloidosis.
Responsibilities
- Develop ATTR disease area and ALXN 2060 asset strategies through cross-functional collaboration.
- Champion the brand and rally the organization behind the launch strategy.
- Lead the development of detailed commercial launch tactics.
- Ensure flawless launch execution across Sales and Marketing to achieve revenue targets.
- Manage all aspects of branded communication, including positioning, messaging, and channel mix.
- Define HCP segments and target prioritization.
- Lead marketing programs from design to execution.
- Engage key customers for insights, speaking engagements, and commercial initiatives in collaboration with Thought Leader Liaison teams.
- Define relevant leading and lagging performance indicators.
- Evaluate ongoing performance and brand health.
- Understand market and customer dynamics to guide the brand.
Requirements
- Minimum 5 years of biopharmaceutical marketing experience in Japan.
- Prior launch experience in rare disease and/or specialty care.
- Deep understanding of marketing discipline from strategic and operational perspectives.
- Experience in sales and/or other direct customer-facing roles.
- Demonstrated ability to effectively communicate with and mobilize the field sales organization to achieve brand objectives.
- Ability to translate patient needs and scientific data into commercial strategy.
- Ability to guide market research projects to enable commercial decisions.
- Ability to collaborate broadly and cross-functionally.
- Intellectual curiosity and growth mindset.
- Comfort with change and ambiguity.
- Strong engagement, communication, and relational skills.
- Passion for making a positive contribution to the rare disease community.
- Fluency in Japanese.
- Proficiency in English.
- Bachelor’s degree in science or other relevant areas.
Skills
- Biopharmaceutical marketing
- Launch strategy
- Commercialization
- Marketing strategy
- Go-to-market strategy
- Commercial launch tactics
- Sales collaboration
- Cross-functional collaboration
- Brand management
- HCP segmentation
- Marketing programs
- Customer engagement
- Performance analytics
- Market research
- Communication
- Relational skills
- Japanese fluency
- English proficiency
Experience Level
- Associate Director
Education Level
- Bachelor's degree in science or other relevant areas
- Advanced degree in business and/or science (e.g. MBA, MS)
About the Company
- Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer.
- We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness.
- Alexion participates in E-Verify.
Equal Opportunity
- The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law.
- Alexion provides reasonable accommodations to meet the needs of candidates and employees.
- To begin an interactive dialogue with Alexion regarding an accommodation, please contact accommodations@Alexion.com.