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About the Role

The Implementation & Activation Director is a leadership role overseeing operational excellence and responsible for all day-to-day output that delivers effective campaigns, ensuring best-in-class consistent implementation, optimisation, and reporting. This role involves the application and oversight of specialist technical skills, leadership, and strategic vision, working closely with the Head Of and Client Partner to produce best-in-class solutions, offer unparalleled service, and deliver against targets.

Responsibilities

Serve as a critical senior point of contact with the client for Implementation Planning & Activation.
Offer expert perspectives and POVs on recent market trends or developments, ensuring they are shared with key stakeholders regularly.
Meet with vendors and partners to drive the client's agenda, creating opportunities for team members to engage.
Focus on building the agency's outstanding client service reputation.
Demonstrate a robust understanding of clients' in-scope services and the process for completing work above and beyond.
Provide innovative strategic insights by acting as an expert on the client's business, industry, and competitors.
Bring innovation and creativity to the table, leveraging market insights.
Adhere strictly to activation commitments with client contract associations when required.
Lead the construction and presentation of effective and future-facing Implementation plans and negotiation strategies grounded in strategic priorities and data-led optimisation recommendations.
Articulate and train others on media principles and how each media touchpoint can fuel client growth.
Identify and lead product innovation opportunities for clients.
Collaborate with internal WPP Media teams to articulate the benefits of their inclusion, focusing on converting growth opportunities.
Seek, communicate, and implement improvements in all aspects of the role.
Oversee the overall delivery of client campaigns & KPIs with flawless accuracy.
Support state and national craft leaders in identifying and implementing tools, technology, data, and automation solutions, ensuring maximum adoption of best practices.
Motivate and empower the team to achieve individual, team, and organizational goals.
Conduct 1:1s, Career Conversations, and Performance Reviews with direct reports.
Liaise with the People Team to resolve team disputes and ensure a safe and productive environment.
Continuously champion company values to build strong and trusted connections and demonstrate care for collective team success.
Foster knowledge sharing and continuous learning around POVs, trends, and relevant skills.
Identify, collate, and showcase examples of great work from within the team.
Build the agency’s reputation by contributing to awards, competitions, and industry thought leadership.
Actively contribute to new business development and pitching as needed.

Requirements

Ability to prioritise tasks effectively, ensuring the most important and urgent ones are identified and addressed first.
Results-driven with the ability to identify and clearly articulate what’s working and why.
Problem-solving mentality.
Attention to detail.
Clear communicator.
Established collaborative relationships with all key stakeholders within 3 months.
Strong understanding of and ability to articulate the agency and group proposition, core processes, and way of working within 3 months.
Immersed in the team with an understanding of the status of all active and upcoming campaigns within 3 months.
Demonstrated ability to deliver on all aspects of the role efficiently, effectively, and proactively within 6 months.
Owning processes for specific allocated clients/campaigns end-to-end, ensuring regular updates on campaign performance and demonstrating excellent attention to detail within 6 months.
Strengthened key stakeholder relationships to deliver great teamwork consistently within 6 months.
Taking on greater ownership for campaigns and clients – responsibility and volume – within 12 months.
Building strong relationships with publishers, representing the agency team appropriately, and ensuring campaigns are delivered to the highest quality within 12 months.

Skills

Media planning
Media buying
Omnichannel media planning
AI-driven media
Data analysis
Partnership management
Client service
Strategic insights
Media landscape knowledge
Product innovation
Team motivation
Performance management
New business development
Pitching

Location

Remote

Work Type

Full-time

Experience Level

Director
Leadership

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using exceptional talent, trusted data and intelligence, and world-class partnerships via the WPP Open platform.
WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships for creative personalization at scale, powered by Open Intelligence for transparent media investment insights.
WPP Media is committed to building and growing brands through technology, innovation, and collaboration.