Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Implementation & Activation Director is a leadership role overseeing operational excellence and responsible for all day-to-day output that delivers effective campaigns, ensuring best-in-class consistent implementation, optimisation, and reporting. Working closely with your Head Of and Client Partner, you will produce best-in-class solutions, offer unparalleled service, and deliver against targets. The role involves the application and oversight of specialist technical skills, leadership, and strategic vision.

Responsibilities

Serve as a critical senior point of contact with the client for Implementation Planning & Activation.
Offer expert perspectives and POVs on recent market trends or developments, ensuring they are shared with key stakeholders regularly.
Meet regularly with vendors and partners to drive the client's agenda, creating opportunities for team members to engage.
Focus on building the agency's outstanding client service reputation.
Demonstrate a robust understanding of clients' in-scope services and the process for completing work above and beyond.
Provide innovative strategic insights by acting as an expert on the client's business, industry, and competitors.
Bring innovation and creativity to the table, leveraging market insights.
Adhere strictly to activation commitments with client contract associations when required.
Lead the construction and presentation of effective and future-facing Implementation plans and negotiation strategies grounded in strategic priorities and data-led optimisation recommendations.
Articulate and train others on media principles and how each media touchpoint can fuel client growth.
Identify and lead product innovation opportunities for clients.
Collaborate closely with internal WPP Media teams to articulate the benefits of their inclusion, focusing on converting growth opportunities.
Seek, communicate, and implement improvements in all aspects of the role.
Oversee the overall delivery of client campaigns & KPIs with flawless accuracy.
Support state and national craft leaders in identifying and implementing tools, technology, data, and automation solutions, ensuring maximum adoption of best practices.
Motivate and empower the team to achieve individual, team, and organisational goals.
Conduct 1:1s, Career Conversations, and Performance Reviews with direct reports.
Liaise with the People Team to resolve team disputes, ensuring a safe and productive team environment.
Continuously champion company values to build strong and trusted connections and demonstrate care for collective team success.
Foster knowledge sharing and continuous learning around POVs, trends, and relevant skills to nurture a high-performing team.
Identify, collate, and showcase examples of great work from within the team.
Build the agency’s reputation by contributing to award entries and industry thought leadership.
Actively contribute to new business development and pitching as needed.

Requirements

Empowered to bring your authentic self to work and contribute to great teamwork.
Keen interest in the industry and excited to work with market-leading partners & technologies.
Inquisitive and demonstrates a desire to understand and know more.
Ability to prioritise tasks effectively.
Results-driven with the ability to identify and clearly articulate what’s working and why.
Problem-solving mentality.
Attention to detail.
Clear communicator.

Skills

Media planning
Media buying
Omnichannel media plans
Media operations
Technical skills
Leadership
Strategic vision
Client service
Innovation
Creativity
Market insights
Activation
Negotiation strategies
Data-led optimisation
Media landscape knowledge
Media principles
Product innovation
Campaign delivery
KPIs
Tools, technology, data, and automation solutions
Team motivation
Performance management
Conflict resolution
Company values
Knowledge sharing
Continuous learning
New business development
Pitching

Experience Level

Director

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.