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About the Role

Lead publicity for Paramount+ and Pluto TV in the competitive Berlin market. Develop and execute publicity strategies to drive subscriber acquisition, establish Paramount+ Originals and Pluto TV as must-watch television, and achieve measurable outcomes.

Responsibilities

• Lead comprehensive publicity campaigns for Paramount+ Original series and Pluto TV programming.
• Design 360-degree strategies spanning traditional media, digital platforms, social, podcasts, and emerging channels.
• Serve as the primary media relations lead, building and maintaining relationships with top-tier journalists, critics, trade press, podcasters, and digital influencers.
• Secure high-value placements across broadcast, major publications, and digital platforms.
• Oversee all press materials, including releases, alerts, talent bios, and pitch materials.
• Work directly with agents, managers, and personal publicists to align on campaign goals and secure press participation.
• Navigate complex talent dynamics with diplomacy and prepare talent for media appearances.
• Coordinate talent availability for interviews, photoshoots, and events across global markets.
• Conceptualize and execute high-impact premieres, screenings, junkets, and experiential activations.
• Serve as on-site lead for events and oversee press list development, credentials, and event collateral.
• Lead, mentor, and grow a team of publicity professionals.
• Partner seamlessly with Marketing, Creative, Awards, Social Media, Events, and Content teams.
• Manage the publicity budget, allocate resources across multiple titles to maximize ROI, and negotiate agency and vendor contracts.
• Represent Berlin and the German market within a global matrix, aligning local publicity strategy with worldwide campaigns.
• Represent Paramount+ at industry events.

Requirements

• 10+ years of progressive entertainment publicity experience across television, streaming, or film.
• A portfolio of campaigns that achieved significant media coverage and measurable business impact.
• Publicity leadership experience in the German market.
• Extensive network across entertainment journalism, trade press, and digital media.
• Track record of managing senior stakeholders across global markets.
• Experience leading cross-functional teams.
• Experience building or reshaping agency relationships.
• Ability to spot cultural moments, build multi-phase campaigns, and craft narratives.
• Business acumen to tie publicity directly to subscriber acquisition and brand impact.
• Proven talent relations instincts, known for diplomacy, discretion, and building trust.
• Experience navigating crisis communications with calm, sound judgment.
• Comfort operating inside a fast-moving global matrix organization.
• Highly organized, deadline-driven, and adaptable to shifting priorities and timelines.
• Digital fluency across social platforms, influencer landscape, and campaign analytics.
• Flexibility to work evenings, holidays, and weekends around events and premieres.

Skills

• Publicity strategy
• Media relations
• Talent relations
• Event conceptualization and execution
• Team leadership and mentorship
• Budget management
• Stakeholder management
• Cross-functional team collaboration
• Agency relationship management
• Strategic vision
• Narrative crafting
• Crisis communications
• Digital fluency
• Social platform expertise
• Influencer landscape knowledge
• Campaign analytics

Location

• Berlin

Work Type

• Hybrid

Experience Level

• Vice President
• Senior strategist
• 10+ years of progressive entertainment publicity experience

Education Level

• Bachelor's degree in Communications, Journalism, Public Relations, or related field

About the Company

• Paramount+ is a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global.
• It combines live sports, breaking news, and a mountain of entertainment.
• The service features an expansive library of original series, hit shows, and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel.
• Paramount+ is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues.
• Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Equal Opportunity

• Paramount is an equal opportunity employer (EOE) including disability/vet.
• At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off.
• We believe that opportunity, access, resources and rewards should be available to and for the benefit of all.
• Paramount is proud to be an equal opportunity workplace.
• We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.