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About the Role
We're hiring someone whose obsession is product adoption — using lifecycle channels and programs to get Clay's users into new products, faster. You'll own our lifecycle motion end-to-end — email and in-app — and point it at a single goal: driving adoption of new products at Clay. You'll also build the infrastructure that makes this scale — automating the transactional and one-off sends that eat hours today, and standing up a single dashboard where any team can see how their campaign drove adoption.
Responsibilities
- Own lifecycle channels end-to-end
- Own the one-off email and in-app communications that drive product and program adoption
- Partner with GTM Ecosystem and Product Marketing on PLG efforts
- Run experimentation to lift conversion toward product activation
- Build the systems that make it scale
- Build an easier way to automate the one-off emails that have to go out for launches, events, dinners, and workshops
- Partner with Growth Product and PMM to build automated campaigns that improve our product-led growth funnel
- Measure everything
- Learn what metrics each channel cares about and build the reporting around them
- Help maintain and grow our marketable email audience
- Run air traffic control
- Own the roadmap for what comms go out across Clay
- Think systematically about audiences
- Improve the guardrails that protect the business
- Own the number
- Be instrumental in driving adoption of new products at Clay
- Carry a product adoption goal measured in activation and usage of new products
- Work in lockstep with Growth, Product, Brand, and Data Science
Requirements
- Lifecycle marketing experience
- Owned email and/or in-app programs end-to-end
- A bias toward adoption
- Builder DNA
- Comfort with PLG dynamics
- Cross-functional instinct
- Passion for Clay
Skills
- Email marketing
- In-app messaging
- Audience building
- Copywriting
- Campaign execution
- Experimentation
- Measurement
- Automation
- Reporting
- SQL
- Dashboarding
Benefits
- Employees can work for free with world-class coaches who specialize in creativity, management, and more.
About the Company
- Our mission is to help organizations turn any growth idea into reality.
- We see growth as a creative practice, not a formula.
- Finding and reaching your best-fit customers takes unique ideas and constant iteration.
- As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage.
- We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.
- In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.
- In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation.
- We also launched a community equity round, for our customers, agency partners, and club members.
- Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
- Our culture is unique inside and outside of work.
- Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
- Our operating principles — including negative maintenance and non-attached action — guide our work.
- Read about us in the NYT, Forbes, First Round Review, and more.
- Hear from our employees directly on our Glassdoor page!