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Tailor your resume to this Title: Direct Marketing Manager (Credit Card & Creative Strategy) role.
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Tailor your resume to this Title: Direct Marketing Manager (Credit Card & Creative Strategy) role.
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About the Role
Prosper is seeking a Direct Marketing Manager to lead creative strategy, campaign testing, and full end-to-end production execution for its Credit Card direct mail portfolio. This role involves direct ownership of the Credit Card direct response engine, managing the direct mail footprint and scaling nationwide promotions for flagship Credit Card Products. The ideal candidate is an innovative, data-driven marketer who blends creative strategy with rigorous production execution, managing complex variable print matrix execution, print vendor relationships, proofing, and on-time campaign deployment.
Responsibilities
- Lead the strategy, development, and rotation of Credit Card direct mail creative assets.
- Design and execute multi-variant test matrices to continuously optimize response, approval, and pull-through rates.
- Manage end-to-end print and mail production, overseeing lettershop execution, data file transfers, variable data printing (VDP), postage optimization, and deployment schedules across all Credit Card streams.
- Serve as the primary operational link with external creative agencies, print vendors, and lettershops to ensure campaign deliverables are produced efficiently, cost-effectively, and on time.
- Establish rigorous proofing, sampling, and audit controls across complex variable data streams to guarantee 100% execution accuracy.
- Partner with Legal, Compliance, and Risk to ensure all pre-screen disclosures, credit terms, and FCRA requirements are flawlessly maintained across every printed variant.
- Partner with Analytics to track key performance metrics and leverage campaign results to inform future creative and production decisions.
Requirements
- 5–8+ years of direct marketing experience in financial services or consumer lending, with hands-on expertise in both creative development and direct mail production management.
- Deep working knowledge of direct mail production processes, including digital/offset printing, variable data printing (VDP), postal regulations, and lettershop operations.
- Experience writing or evaluating high-converting direct response copy, managing agency partners, and running multi-variant matrix testing.
- Meticulous attention to detail with a proven track record of managing zero-defect campaigns in a highly regulated credit environment.
- Proficient in Excel, JIRA, and Confluence, with strong project management skills in a fast-paced, deadline-driven environment.
Skills
- Direct marketing
- Creative strategy
- Campaign testing
- Production execution
- Direct mail
- Credit Card marketing
- Data-driven marketing
- Variable print matrix execution
- Print vendor management
- Proofing
- Campaign deployment
- Lettershop execution
- Data file transfers
- Variable data printing (VDP)
- Postage optimization
- Agency management
- Quality assurance
- Regulatory compliance
- FCRA governance
- Performance analysis
- Excel
- JIRA
- Confluence
- Project management
Work Type
- Full-time
Experience Level
- 5-8+ years
Salary/Compensations
- $148,000 - $184,000
Benefits
- Bonus
- Generous benefits