Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a Senior Marketing Manager to join our team in Berlin-Adlershof. This role offers diverse tasks, short decision-making paths, and long-term prospects within a family-oriented environment. Become part of our successful company history!

Responsibilities

• Manage and organize the marketing team, including task distribution and project prioritization.
• Develop the overall marketing strategy with management, deriving concrete measures for brand presence, campaign planning, and budget control.
• Oversee the conception, coordination, and execution of cross-channel marketing and communication campaigns (Print, Digital, Social Media, POS, OOH).
• Ensure consistent brand management across all communication channels and continuously develop the corporate identity.
• Manage the strategic and operational aspects of the loyalty program, continuously developing it and deriving targeted measures based on customer and usage data to strengthen customer loyalty and activation.
• Monitor the performance of all marketing activities, create reports, and derive data-based recommendations for action.
• Collaborate closely with internal departments (E-commerce, Purchasing, Sales, HR) and external agencies, service providers, and partners.

Requirements

• Extensive experience in marketing, strategic and operational management, and development of loyalty or customer retention programs, preferably in retail (fashion, lifestyle, or shoe industry).
• Understanding of brand communication specifics in the retail environment.
• Develop marketing concepts with foresight, set priorities, and make decisions that sustainably strengthen brand presence and business success.
• Demonstrate creativity, a feel for trends, and a keen eye for effective communication across all channels (from Social Media to POS).
• Work in a structured manner, coordinate multiple projects simultaneously, and maintain an overview of timings, budgets, and interfaces.
• Proficient in tools such as Adobe Creative Suite, CMS systems (e.g., WordPress), analytics tools (e.g., Google Analytics, Meta Business Suite), and CRM systems.
• Good understanding of digital processes.
• Good German language skills (at least C1 level) and basic English language skills.

Skills

• Marketing Strategy
• Team Management
• Project Management
• Campaign Management
• Brand Management
• Corporate Identity Development
• Loyalty Program Management
• Customer Retention
• Performance Monitoring
• Reporting
• Data Analysis
• Adobe Creative Suite
• CMS Systems (WordPress)
• Analytics Tools (Google Analytics, Meta Business Suite)
• CRM Systems
• Digital Processes
• Communication
• Budget Management

Location

• Berlin-Adlershof

Work Type

• Full-time

Experience Level

• Senior

Benefits

• Up to 50% employee discount
• 20% discount for Family & Friends
• Other attractive benefits
• Occasional home office

About the Company

• We are a family-owned company based in Berlin with over 125 years of experience in shoe retail.
• We are the leading stationary provider of branded shoes in Berlin.
• Our group includes concepts like Aktiv Schuh, Shoe City, Tivola, Hammer Schuh, and Monolabel stores.
• We operate in over 50 stores nationwide and through our online shop, Schuh Club.