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About the Role

The Associate Manager, Marketing Services leads and executes POP advertising and promotional strategies for Canadian Tire Petroleum and other Canadian Tire businesses, driving awareness, trial, and loyalty. This includes managing budgets, creative development, production, and deployment across various channels, ensuring brand consistency, regulatory compliance, cost efficiency, and sustainability.

Responsibilities

• Lead the end-to-end execution of marketing services programs across Canadian Tire Petroleum, including Gas+ and Petro-Canada branded locations, ensuring campaigns are delivered on time, on budget, and aligned with business objectives.
• Manage the development, production, deployment, and execution of point-of-purchase (POP) materials, promotional signage, planograms, and advertising programs across a network of approximately 274 retail locations.
• Partner with internal stakeholders, Regional Business Managers, retailers, finance teams, creative agencies, and external vendors to successfully bring marketing initiatives to market.
• Own the monthly planogram process, ensuring retailers have clear direction on signage installation, removal, and maintenance requirements.
• Manage signage inventory and vendor relationships, coordinating production and distribution to support promotional programs and operational needs.
• Support key business initiatives including the ongoing Petro-Canada rebrand, loyalty programs, fuel, convenience, and car wash marketing programs.
• Oversee operational marketing programs including highway signage, receipt roll inventory and distribution, and environmental programs.
• Manage advertising and marketing budgets, including forecasting, accruals, reconciliations, reporting, and financial analysis to ensure effective stewardship of approximately $5M in annual spend.
• Ensure all marketing materials and programs meet brand standards, regulatory requirements, and operational guidelines while maintaining a strong focus on quality and accuracy.
• Travel locally within the GTA as required to support site visits, retailer engagement, and vendor meetings.

Requirements

• 3 to 5+ years of experience in marketing, advertising, retail marketing, or a related field.
• Proven project management experience, with the ability to execute multiple initiatives and meet competing deadlines.
• Experience managing POP, signage, promotional materials, or in-store marketing execution programs.
• Strong vendor management and stakeholder engagement skills, with the ability to influence and collaborate across cross-functional teams.
• Demonstrated financial acumen, including experience managing budgets, forecasting, expense tracking, and reporting.
• Exceptional attention to detail and a commitment to operational excellence.
• Strong organizational, prioritization, and problem-solving capabilities in a fast-paced environment.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency with Microsoft Office applications, including Excel, Word, and PowerPoint.
• Valid driver's licence and ability to travel locally as needed.

Skills

• Marketing
• Advertising
• Retail marketing
• Project management
• POP execution
• Signage management
• Promotional materials management
• In-store marketing
• Vendor management
• Stakeholder engagement
• Financial acumen
• Budget management
• Forecasting
• Expense tracking
• Reporting
• Attention to detail
• Organizational skills
• Prioritization
• Problem-solving
• Communication skills
• Microsoft Office Suite (Excel, Word, PowerPoint)

Location

• GTA

Work Type

• Full-time
• Hybrid

Experience Level

• Associate Manager
• 3-5+ years

Education Level

• University degree or college diploma in Marketing, Business, or a related discipline.

Salary/Compensations

• $64,000 – $106,000
• $85,000 and $95,000

Benefits

• Competitive salaries and wages
• Store discounts
• Supported learning through our Triangle Learning Academy
• Canadian Tire Profit Sharing
• Retirement and savings programs for eligible employees
• Enhanced flex benefits program
• Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
• Total well-being
• Mental health tools and resources for all employees

About the Company

• Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies.
• With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.
• We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.
• We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.
• As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees.
• Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility.
• It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging!
• Join us, where there's a place for you here.

Equal Opportunity

• We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do.
• We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.
• We are united in our purpose of being here to help make life in Canada better.
• We stand firm in our Core Value that inclusion is a must.
• We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond.
• Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.