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About the Role
Comcast Advertising Media Solutions is seeking a Senior Manager of Brand Marketing to lead brand strategy, development, and execution of integrated brand efforts. This role will strengthen market awareness, deepen customer relevance, and support business growth by translating insights into meaningful brand campaigns, content, and experiences. The position reports to the Executive Director of Brand Strategy and Sales Marketing and is critical in shaping the company's long-term brand presence.
Responsibilities
- Lead Brand Strategy, Positioning, & Growth: Create and execute a comprehensive brand strategy that strengthens brand equity, increases awareness, and supports business growth.
- Serve as a steward of the brand across all customer touchpoints, ensuring a differentiated and consistent market presence.
- Strategic Planning & Prioritization: Partner with marketing and business leaders to define annual brand priorities, key initiatives, and marketing themes aligned to business objectives, sales priorities, customer needs, and market opportunities.
- Integrated Campaign Leadership: Lead the development and execution of creatively compelling and insight-driven brand campaigns that reinforce positioning, support go-to-market priorities, and drive measurable business impact across channels.
- Cross-Functional Leadership & Collaboration: Serve as the central orchestrator of brand initiatives, bringing together stakeholders across sales marketing, creative, marketing science, communications, social, events, and sales teams to deliver cohesive, impactful brand experiences.
- Creative Development & Storytelling: Partner closely with the creative team to develop compelling campaigns and brand assets, including customer success stories (case studies) and proof points that elevate the brand, strengthen brand credibility, and help drive revenue.
- Marketplace Insights & Industry Leadership: Monitor industry trends, customer needs, and competitive developments to inform brand strategy, uncover growth opportunities, and strengthen our thought leadership and presence within the marketplace.
- Performance Measurement & Optimization: Partner with marketing science and other stakeholders to establish success metrics, evaluate brand and campaign performance, and leverage insights to optimize strategy and demonstrate business impact.
- Team Leadership & Development: Mentor and develop team member(s) while fostering a collaborative, high-performing culture built on innovation, accountability, and continuous improvement.
Requirements
- 7-10 years of experience in brand marketing, brand strategy, or integrated marketing, preferably in media, advertising, ad technology, or B2B marketing.
- Proven success leading brand positioning, messaging frameworks, and integrated brand campaigns across multiple marketing channels.
- Strong creative judgment and experience partnering with creative teams to develop differentiated campaigns, video assets, customer stories, and thought leadership.
- Demonstrated ability to operate as a cross-functional conductor, aligning stakeholders across marketing, sales, product, communications, events, demand generation, digital, social, lifecycle, and external partner teams.
- Strong strategic thinking, storytelling, and communication skills, with the ability to distill complexity into clear, compelling narratives.
- High degree of independence, initiative, accountability, and attention to detail, with the ability to manage multiple priorities in a fast-moving environment.
- Outstanding communication and presentation skills, including comfort influencing senior leaders and cross-functional partners.
- Experience with brand measurement, research, and marketing analytics is a plus.
Skills
- Brand Collaboration
- Brand Marketing
- Brand Strategy
- Creative Development
- Creative Thinking
- Cross-Functional Leadership
Location
- Illinois
- New York City
Work Type
- Onsite
Experience Level
- 7-10 Years
Education Level
- Bachelor's Degree
Salary/Compensations
- Pay Range of $111,273.10 - $200,291.57
Benefits
- Best-in-class Benefits to eligible employees
- Options, expert guidance and always-on tools, personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.
About the Company
- Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible.
- We help brands connect with their audiences on every screen using advanced data, technology, and premium video content.
- Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising.
- Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Equal Opportunity
- Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.