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About the Role
Lead the strategy, development, and execution of go-to-market (GTM) launches for multi-product solutions and select industries. Craft compelling solution-level positioning, messaging, and narratives. Create high-impact marketing collateral and sales enablement programs. Conduct competitive research and analyze buyer intelligence. Measure and optimize GTM campaign performance to drive pipeline growth.
Responsibilities
- Lead the strategy, development, and execution of comprehensive go-to-market (GTM) launches for multi-product solutions and select industries.
- Craft compelling solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers.
- Create high-impact marketing collateral, including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies.
- Partner closely with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions.
- Develop and deliver robust sales enablement programs, training modules, and tools that equip global sales teams to effectively articulate solution value.
- Conduct competitive research and buyer intelligence analysis to effectively position solutions against market offerings.
- Measure, analyze, and optimize GTM campaign performance to drive cross-sell, up-sell, and new business pipeline growth.
Requirements
- 10+ years of progressive B2B SaaS product marketing experience.
- Proven experience in utilizing advanced AI tools to perform daily work and key projects.
- Proven background in solutions marketing, packaging integrated multi-product suites, or messaging complex ecosystem solutions.
- Exceptional storytelling abilities with a track record of translating complex technical concepts into clear, value-driven business narratives.
- Strong cross-functional leadership capabilities, with proven success aligning Product, Sales Enablement, and Field Marketing teams.
- Deep understanding of enterprise buying cycles, persona dynamics, and value-based selling methodologies.
- Data-driven mindset with experience defining and measuring marketing metrics that impact pipeline and revenue growth.
- 10+ years of dedicated experience in B2B technology or SaaS product marketing.
- Direct experience developing and launching solution-centric or multi-product GTM strategies.
- Experience marketing solutions within Customer Experience (CX), CRM, or Enterprise Helpdesk ecosystems.
Skills
- B2B SaaS product marketing
- AI tools
- Solutions marketing
- Storytelling
- Cross-functional leadership
- Enterprise buying cycles
- Persona dynamics
- Value-based selling
- Marketing metrics
- Customer Experience (CX)
- CRM
- Enterprise Helpdesk
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 10+ years
Salary/Compensations
- $153,000.00-$229,000.00
Benefits
- Bonus
- Benefits
- Related incentives
About the Company
- The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.
- Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
- As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.
Equal Opportunity
- Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
- Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.