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About the Role

VML is seeking a witty, culturally fluent Copywriter to lead social-first campaigns that connect brands to culture and people to brands. You will turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing.

Responsibilities

• Concept ideas grounded in human insight, cultural relevance and platform behavior
• Craft compelling copy across all formats: captions, on-screen-text, content series, campaigns, creator briefs and more
• Adapt to a range of brand voices and tones while maintaining clarity, personality and consistency
• Partner with an Art Director to bring concepts to life across platforms like TikTok, Instagram, YouTube Shorts, Pinterest and more
• Collaborate with creative leads, strategists, producers and social managers to translate insights into compelling creative, as well as creators to make work that moves fast and hits the moment
• Participate in brainstorms, writers’ rooms and quick-turn ideation
• Present work internally and externally with clarity, confidence and a strong creative POV
• Stay plugged into trends, formats, memes, platform language and culture

Requirements

• Strong conceptual instincts with a portfolio that shows social work, campaign thinking and tonal range
• Experience creating conceptual campaigns and social-first activations for brands
• Deep understanding of social platforms and how to write for each including TikTok, Instagram, YouTube Shorts, Pinterest, etc.
• Experience shaping brand voice and tone across formats and content types
• Ability to turn insights into stories, scripts and formats that resonate
• Familiarity with influencer/content creator workstreams and how to brief or collaborate with them
• Proven ability to work solo and collaboratively across disciplines
• Fluent in cultural trends, internet aesthetics and emerging formats
• Strong communication skills and collaborative energy
• Exceptionally organized, detail-oriented and able to juggle multiple projects and deadlines in a fast-paced environment
• Passionate about making great creative work and consistently pushing it further
• Obsessed with culture, internet trends and the ever-evolving social media landscape
• Comfortable with lo-fi content creation, editing apps, or have a social presence and regularly post original content

Skills

• Copywriting
• Social Media Marketing
• Content Creation
• Brand Voice Development
• Storytelling
• Platform-native writing
• Conceptual thinking
• Editing
• Communication
• Organization
• Trend analysis

Location

• Remote
• Hybrid

Work Type

• Full-time
• Hybrid

Experience Level

• Mid-level

Salary/Compensations

• $45,000—$90,000 USD

Benefits

• Group health coverage options (medical, dental, vision)
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
• Variety of paid time off offerings

About the Company

• VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
• VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
• In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.
• VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
• VML is part of WPP, the trusted growth partner for the world's leading brands.
• Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Equal Opportunity

• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.