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About the Role
Eucalyptus is seeking a Head of Performance Creative to own and scale the international creative engine. This role involves overseeing creative strategy and production across multiple markets, adapting existing successful systems, and building a lean team of creative strategists and external partners. The focus is on driving business growth through compelling storytelling and rapid iteration.
Responsibilities
- Own creative strategy and production across international markets, including concepts and the operational machine.
- Lead a lean team of creative strategists, acting as market creative leads.
- Build, manage, and scale a bench of freelancers, agencies, and production partners, overseeing operational execution.
- Own briefs and strategy for each market and channel, translating insight into clear briefs and a prioritized testing roadmap.
- Adapt and run the production system, building on existing workflows, tooling, and operating models.
- Own creative quality across markets, ensuring consistent, on-brand, and compliant work that performs.
- Partner with Performance and Product Growth to ensure creative is data-driven and aligned with business objectives.
- Stay close to patient insights, platform trends, cultural shifts, and competitor creative in each market.
- Build talent and culture by hiring, coaching, and growing strategists and external partners.
- Share winning creative and learnings across markets to ensure rapid dissemination of successful strategies.
Requirements
- 6+ years in creative strategy, creative production, or creative operations, with team leadership experience.
- Track record of building and running a high-volume creative engine, from brief to delivery, ideally for paid social or performance creative.
- Experience managing freelancers, agencies, and production partners to achieve consistent, high-quality output.
- Strong creative judgment to set strategy, brief effectively, and identify work that drives action.
- Systems builder's instinct to design scalable workflows, tools, and capacity plans.
- People leadership skills, including hiring, coaching, and setting clear goals and feedback rhythms.
- Comfort working across multiple markets and channels simultaneously, managing ambiguity and deadlines.
- Performance-literate: ability to interpret creative performance data and partner with media buyers.
- Experience standing up a creative function for a new market or brand is a plus.
- Familiarity with performance-creative tooling (e.g., Motion, MagicBrief) and creative analysis is a plus.
- A second language relevant to one of the markets is a plus.
- Fluency with AI workflow tools and AI-assisted production is a plus.
Skills
- Creative Strategy
- Creative Production
- Creative Operations
- Team Leadership
- Performance Creative
- Paid Social
- Freelancer Management
- Agency Management
- Production Partner Management
- Briefing
- Workflow Design
- Systems Building
- Talent Development
- Cross-Market Collaboration
- Data Interpretation
- AI Workflow Tools
Location
- Old Street, UK
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- 6+ years
Benefits
- Hybrid working (3 days a week in office)
- Annual professional development budget
- Equity options
- 25 days holiday plus bank holidays
- Wellness allowance
- Enhanced parental leave (20 weeks paid for primary carers)
- Frequent socials
- MacBook, setup, and Euc swag
About the Company
- Eucalyptus is on a mission to make good health last a lifetime, focusing on better long-term care for people living with obesity.
- Eucalyptus is part of Hims & Hers, a global leader in personalized health and wellness.
- Eucalyptus is the company behind Juniper, a leading weight-management program combining medication with personalized support and clinician-led care.
- Juniper's approach has shown significant patient weight loss in clinical research.
- Eucalyptus supports patients across 5 markets and has received NICE endorsement for NHS services.
- The company operates with a fast-paced, iterative marketing approach focused on creative storytelling and business growth.
Equal Opportunity
- Eucalyptus values individuals from all backgrounds, experiences, and perspectives, embracing the unique qualities each person brings.
- Reasonable adjustments can be requested during the interview process.
- AI-assisted tools are used to enhance team efficiency, but all hiring decisions are made by people.