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About the Role

This role is an opportunity to shape the product infrastructure behind better health content at scale. You will work on foundational systems with broad organizational leverage and directly improve how people navigating chronic and rare conditions access information, support, and connection. You will define strategy for the systems behind meaningful health experiences and lead the organization toward a more scalable, relevant, and trustworthy content ecosystem.

Responsibilities

Set strategy for a high-leverage product area.
Define and communicate a compelling product vision and strategy for the content platform and email CRM ecosystem.
Translate company and member needs into a prioritized, outcome-oriented roadmap.
Establish principles, success measures, and decision frameworks for content investment.
Identify opportunities to simplify the ecosystem and reduce operational complexity.
Own the product strategy, roadmap, and execution for our content platform and discovery systems.
Define and evolve the content model to support richer, more personalized article experiences.
Build scalable tooling to help editorial teams publish faster with less manual effort.
Create platform capabilities for content reuse, modular assembly, automated updates, and flexible presentation.
Use data, experiments, user research, and qualitative feedback to improve publishing efficiency, content quality, discoverability, reuse, and member engagement.
Design systems to generate structured data for recommendations, personalization, search, and other downstream experiences.
Partner with Engineering and Design on the evolution of rendering systems, component libraries, CMS capabilities, admin tooling, and platform architecture.
Own the product strategy and roadmap for email CRM tooling and workflows in partnership with the Email Team.
Identify and eliminate friction in email production, approval, deployment, and measurement workflows.
Improve targeting and segmentation capabilities for email campaigns.
Drive personalization improvements to increase relevance and engagement across email programs.
Connect upstream content investments to email, ensuring structured content and metadata power better inbox experiences.
Partner with Engineering and Marketing on deliverability infrastructure, list hygiene, consent, compliance, and operational scalability.
Drive clarity on tradeoffs across member value, editorial workflow needs, business impact, technical complexity, and long-term maintainability.
Build strong working relationships with senior stakeholders and create alignment across teams.
Communicate product strategy, decisions, progress, risks, and outcomes clearly to both technical and nontechnical audiences.
Establish effective discovery and delivery practices that help teams move quickly while maintaining quality and learning from results.
Mentor and support other product managers.
Represent the needs of members and internal users in strategic planning and product decisions.

Requirements

5+ years of product management experience, including ownership of platform, systems-heavy, workflow-heavy, or multisided products.
A track record of setting product strategy, driving execution through ambiguity, and delivering measurable outcomes across a complex cross-functional organization.
Experience with CMS platforms, page builders, component libraries, editorial tools, publishing workflows, content discovery products, or related platform capabilities.
Familiarity with email CRM platforms, ESP tooling, segmentation, and email personalization — or strong demonstrated ability to ramp quickly in adjacent domains.
Experience turning manual processes into scalable, reusable product capabilities that serve both internal users and member-facing experiences.
Strong ability to partner with engineers on content models, rendering systems, CMS limitations, data structures, integrations, and admin tooling.
Deep collaboration skills with editorial and operational teams.
Strong instincts around scalability, usability, consistency, maintainability, and progressive platform evolution.
A highly analytical and customer-oriented attitude.
Excellent written and verbal communication skills, with the ability to influence senior stakeholders and drive alignment without direct authority.
Demonstrated product leadership, including mentoring teammates, improving team practices, or raising the quality of product thinking around you.
Genuine care for building trustworthy experiences in a mission-driven health environment.
Include a cover letter responding to the prompt: Tell us about a product you built in detail that turned a manual publishing, content, or operational workflow into a scalable system. What was your strategy, how did you influence stakeholders, and what measurable outcomes did the work produce?

Skills

Product strategy
Roadmap development
CMS platforms
Page builders
Component libraries
Editorial tools
Publishing workflows
Content discovery
Email CRM platforms
ESP tooling
Segmentation
Email personalization
Data analysis
Experimentation
User research
Qualitative feedback
Content modeling
Rendering systems
Data structures
Integrations
Admin tooling
Scalability
Usability
Consistency
Maintainability
Communication
Stakeholder management
Mentoring

Location

Hybrid, San Francisco

Work Type

Hybrid

Experience Level

5+ years of product management experience

About the Company

Mission with massive reach — Help millions find support and better health outcomes
Big goals with speed — We ship every week. See your ideas live quickly.
Culture of ownership — High-performance, high-fun, zero bureaucracy
True impact — Watch your work directly improve lives
Diverse backgrounds and nontraditional paths. If you're passionate about this mission and ready to drive impact, we want to hear from you—whether or not you check every box.