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About the Role
The Account Director, Travel and Banking Engagement will lead the strategy, growth, and performance of the Scene+ travel vertical and strengthen financial services engagement across the Scene+ partner ecosystem. This role has end-to-end accountability for Scene+ Travel, powered by Expedia, and will develop strategies to deepen engagement among Scotiabank and Tangerine credit and debit card members.
Responsibilities
- Lead the integrated travel and banking engagement strategy, developing annual and quarterly plans.
- Own and grow the Scene+ Travel partnership, serving as the Scene+ business lead for Expedia.
- Drive travel growth and member engagement through integrated strategies, campaigns, and member journeys.
- Strengthen banking engagement across the Scene+ ecosystem by leading strategies for Scotiabank and Tangerine credit and debit card members.
- Own performance monitoring and optimization by establishing KPI frameworks and analyzing data.
- Lead cross-functional alignment and disciplined execution across various teams and external partners.
- Lead, coach, and develop a Manager, Marketing & Partnerships.
Requirements
- 7+ years of progressive experience in marketing, strategic partnerships, account leadership, or strategy.
- Demonstrated experience developing integrated account strategies, annual plans, marketing strategies, business cases, strategic briefs, and executive presentations.
- Experience managing complex, high-profile partnerships and building trusted relationships with senior internal and external stakeholders.
- Ability to translate business objectives into campaigns and experiences that drive measurable results.
- Comfort working with complex member, transaction, and campaign data.
- Exceptional communication skills to align cross-functional teams and external partners.
- Experience coaching and developing others.
- Accountability for outcomes and ability to operate independently.
- Ability to resolve ambiguity, manage complex initiatives, and continuously identify opportunities to improve performance.
- If you have 70% of what we're looking for and 100% authenticity and passion, express your interest.
Skills
- Loyalty marketing
- Travel industry
- Financial services
- Retail
- E-commerce
- Partnership management
- Marketing strategy
- Product thinking
- Data-driven decision-making
- Campaign development
- Targeting
- Value propositions
- Member journeys
- Performance monitoring
- Data analysis
- Cross-functional leadership
- Coaching
- Communication
- Strategic planning
Location
- Toronto, Canada
Work Type
- Full-time
- Hybrid
Experience Level
- 7+ years
Salary/Compensations
- $105,000 - $125,000
Benefits
- Health and wellness benefits
- Employer-matched RRSP savings
- Performance-based bonus program
- Free movies
- Free grocery delivery
About the Company
- Scene+ fosters an entrepreneurial spirit, making tomorrow more rewarding for its members through a joint venture of Cineplex, Empire, and Scotiabank, along with a network of partners.
- The company focuses on innovation and technology to redefine what it means to be an iconic brand prioritizing a member-centric experience.
- Data is leveraged as the engine for growth strategy and to provide personalized rewards and meaningful connections with members.
- Scene+ is committed to diversity, equity, and inclusion, welcoming candidates from diverse backgrounds.
- Company values include Member Focus, Teamwork, Continuous Improvement, Integrity, Results Driven, and Passion.
Equal Opportunity
- At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.