Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Lead go-to-market strategy for Chime’s Trust & Safety portfolio, shaping how security capabilities are communicated to members. This individual contributor role reports to the Head of Product Marketing, Lending, Trust & Safety, and involves partnering with Product, Risk, Legal, and Brand to define product narratives, influence roadmaps, and drive adoption. The role requires strategic thinking, cross-functional leadership, and balancing business impact with member trust and regulatory considerations.

Responsibilities

Own and execute go-to-market strategy for Chime’s Trust & Safety suite, from launch through iteration and scale.
Establish best practices and frameworks for repeatable, high-quality product launches.
Develop clear, differentiated positioning and messaging that drives customer understanding and adoption.
Drive cross-functional alignment across Product, Risk, Brand, Analytics and Legal to ensure cohesive execution.
Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis.
Own business outcomes: Improve product adoption, engagement, and retention through data-informed marketing strategies.

Requirements

6–10+ years of experience in product marketing.
At least 3+ years of regulated financial services experience.
Proven track record of owning end-to-end go-to-market strategy for products or features.
Strong grounding in product marketing fundamentals: audience insights, competitive intelligence, targeting, positioning, value propositions, messaging, acquisition / engagement plan development.
Experience partnering cross-functionally with Product, Growth, Risk, Brand, Analytics, Legal and Compliance.
Demonstrated ability to lead through influence and drive cross-functional alignment and execution.
Ability to translate complex product capabilities into clear, compelling customer narratives.
Strong analytical mindset with experience using data to inform strategy and measure impact.

Location

Onsite

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$150,000.00 - $208,000.00

Benefits

Bonus
Competitive equity package
Backup child, elder, and pet care
Subsidized commuter benefits
Comprehensive health, financial, and wellbeing benefits
Generous vacation policy and company-wide paid days off
1% of time off to support local community organizations
Annual wellness stipend
Up to 22 weeks of paid parental leave for birthing parents
12 weeks of paid parental leave for non-birthing parents
Access to family planning reimbursement

About the Company

Chime is a financial technology company, not a bank, focused on providing helpful, easy, and free core banking services.
Empowers members to take control of their finances and work towards goals like saving, purchasing a car or home, launching a business, or pursuing higher education.
A team of problem solvers, dreamers, and builders obsessed with members' needs.
Operates with an owner's mindset, holding themselves accountable to deliver the best experience.
Values boldness, big dreams, risk-taking, collaboration, diverse perspectives, and honest feedback.
Maintains an entrepreneurial culture where employees are stewards of the mission.
Upholds high standards of integrity to earn and keep trust.

Equal Opportunity

Chime is proud to be an Equal Opportunity Employer.
Considers qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis.
Considers qualified applicants with criminal histories in a manner consistent with state and local laws, including specific ordinances in San Francisco, Cook County, NYC, and LA City, and Canadian laws.
Provides accommodation for individuals with disabilities or special needs during the application process.