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About the Role
The Event Sales Manager is a leadership role within the Toronto Star Live Events commercial team, accountable for the event sponsorship revenue goal. This position involves leading executive discussions, coaching the sales team, and driving deals to completion.
Responsibilities
- Collaborate on annual commercial planning, including planning, pricing strategy, revenue target-setting, package development, and go-to-market strategy.
- Accountable for the Live Events event sponsorship revenue goal, tracking team performance, flagging risks, and developing mitigation strategies.
- Act as senior sales supervisor for the Sales Representative team, joining client meetings to advance deals, add credibility, and unlock commitments.
- Coach and support sales representatives on event sponsorship sales, providing strategic guidance on ideation, package development, objection handling, and deal progression.
- Identify gaps in the event sponsorship pipeline and work collaboratively with reps to address them.
- Partner with the Star Live Events team to develop and refine event sponsorship packages.
- Partner with Program Managers to ensure comprehensive briefings on each sponsor for seamless execution.
- Cultivate and manage senior-level client relationships to advance strategic event sponsorship opportunities.
- Partner with events production, digital, creative, and marketing teams to develop sponsorship assets and pitch materials.
- Attend and support Toronto Star Live Events as a senior ambassador for the brand.
Requirements
- 6-10 years of progressive experience in sponsorship sales, media sales, or B2B partnership development.
- At least 2-3 years in a managerial or team-lead capacity.
- Demonstrated track record of closing significant event sponsorship or media partnerships with direct clients.
- Experience mentoring or supporting junior sellers.
- Strong written and verbal communication skills, including the ability to develop and deliver compelling presentations to C-suite and VP-level decision-makers.
- Proven ability to hold accountability for a team revenue goal.
- Experience working in a matrixed environment alongside internal teams and multiple sales stakeholders.
- Proficiency with CRM platforms (e.g., Salesforce, HubSpot).
- Disciplined approach to pipeline management and forecasting.
- An established network of senior marketing and brand contacts in the Toronto/GTA market.
- Experience within a media, publishing, or live events environment is strongly preferred.
- Post-secondary education in business, marketing, communications, or a related field is preferred.
Skills
- Sponsorship sales
- Media sales
- B2B partnership development
- Sales management
- Team leadership
- Client relationship management
- Presentation development
- Pipeline management
- Forecasting
- CRM platforms (Salesforce, HubSpot)
Location
- Toronto
Work Type
- Full-time
Experience Level
- Managerial
- Team-lead
Education Level
- Post-secondary education in business, marketing, communications, or a related field is preferred.
About the Company
- The Toronto Star is a progressive media organization with a long, proud history in newspapers and a passion for capitalizing on the fluid world of digital and mobile media.
- Our vision for success is driven by a deep customer-centric obsession, continued journalistic excellence, advanced data-driven competency and a culture that is selfless, focused, agile, collaborative and results driven.
Equal Opportunity
- We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity.
- We believe that what makes us different, makes a difference.
- And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces.
- We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.
- We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities.
- In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request.
- If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.