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About the Role

As our Director of Marketing, AEO Operations, you'll partner with executives to own Online Reputation Management (ORM) — monitoring, influencing, and shaping how our brands are perceived across search, social, and AI platforms (AEO/GEO) by ensuring accurate, helpful content is what people (and AI systems) find. If you thrive in complexity, entrepreneurial problem-solving, and believe in scaling through tech and AI, this is your PLACE.

Responsibilities

Own end-to-end ORM strategy and execution across 30+ real estate agent-facing and consumer-facing brands
Hold ultimate accountability for program outcomes — sentiment, visibility, and content accuracy across brands
Build and manage a content creation engine spanning multiple channels per brand — social (including Meta and Reddit), owned & partner web properties, video, and more
Optimize brand visibility across search and AI answer engines (AEO)
Partner with marketing teams across brands to align content and messaging strategy
Manage execution through scalable processes, virtual assistants, and contractors
Define and track AEO-specific KPIs, including AI citation frequency, sentiment accuracy in AI-generated summaries, and brand representation across Gemini, ChatGPT, Claude, and Perplexity
Work with our data team to build scalable reporting that tracks sentiment, visibility, and content performance at scale (AEO reporting experience a plus)
Design and implement scalable processes and workflows so the program can grow without linear headcount increases
Monitor, assess, and respond to active negative narratives across search, social, and AI platforms — knowing when to engage, how to seed authentic counter-narratives, and when to let content run
Develop and maintain editorial standards for externally branded content, with particular attention to earning trust in community-driven channels like Reddit and social without feeling like traditional advertising

Requirements

5+ years in marketing management roles, with a demonstrated track record of success
Experience managing brand content at portfolio scale — either multi-brand in-house or agency-side across multiple clients simultaneously
Working knowledge of how large language models synthesize brand content and what drives AI-generated responses — including entity optimization, structured data, and citation-quality content formats
Strong editorial judgment, with specific experience calibrating tone for community-driven platforms
Proven ability to define and track AEO-specific metrics and build reporting frameworks in a space where industry-standard tools are still emerging
Experience with SEO and/or AEO
A track record of building processes and SOPs that keep teams accountable, projects on track, and KPIs growing
Experience managing execution across many simultaneous tasks — through technology, contractors, VAs, or distributed teams
An appetite for testing new tactics and solving ambiguous, complex problems
Proven ability to influence cross-functional teams and communicate impact directly to executive leadership
Comfort serving as the internal subject matter expert on AEO — educating stakeholders, setting standards, and building the case for investment
Real estate industry experience a plus

Skills

Online Reputation Management (ORM)
Search Engine Optimization (SEO)
AI Answer Engine Optimization (AEO)
Content Strategy
Brand Management
Social Media Marketing
Large Language Models (LLMs)
Entity Optimization
Structured Data
Editorial Judgment
Process Building
KPI Tracking
Reporting Frameworks
Cross-functional Influence
Stakeholder Education

Experience Level

5+ years in marketing management

Salary/Compensations

$125,000-$150,000/year

Benefits

PTO as needed
Comprehensive insurance coverage
401(k) match
Stock option grants
Stock purchase plan

About the Company

PLACE is building a category-defining company at the intersection of real estate, technology, business services, and the consumer.
We are a profitable, hypergrowth startup, on the path to an IPO.
Every team member is an owner, building the 'PLACE' they are proud to call 'my company.'