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About the Role

The Audience Strategy Manager operates at the intersection of Strategy, Data, and Technology, driving growth through scalable, data-led solutions. This role leverages data and analytics to identify growth opportunities through net-new audience segments and data-driven tactics aligned to client briefs. Responsibilities include developing and presenting best-in-class audience solutions and ensuring activation and reporting accurately reflect the audience strategy and performance narrative.

Responsibilities

Support planning teams in developing and presenting data-driven audience strategies, including participation in client recommendations and presentations.
Translate client business objectives into actionable audience strategies, identifying net-new audience opportunities and data-driven tactics to drive performance.
Manage audience creation using audience building platforms (e.g., Lotame), and push to activation SSPs, DSPs, and social channels – inclusive of seat setup and technical troubleshooting with tech and engineering teams.
Use research and platform tools (e.g., Vividata, GWI, Lotame) to define, segment, and analyze audiences, surfacing insights to strengthen strategies.
Lead client communication on audience solutions, clearly articulating approach, value, and performance while addressing questions and feedback.
Partner with planning and activation teams (e.g., Precision, Apex) to ensure seamless execution, with audience strategies accurately reflected in campaign setup and performance reporting across digital and offline channels.
Contribute to tracking and measurement discussions across DSPs, social platforms, and offline channels (OOH, TV) to ensure audience performance is clearly understood.
Drive education and adoption of audience solutions by advancing internal and client understanding of data capabilities, segmentation, and evolving products.
Manage knowledge sharing across teams, ensuring stakeholders are up to date on audience capabilities, tools, and innovations.
Collaborate with global teams to support alignment on audience segmentation, data, tools, and broader ad tech narratives.
Support innovation and testing of new audience tools and methodologies, providing feedback to improve performance and usability.
Develop client-facing materials, including audience strategies, data presentations, and performance reports.
Foster strong client relationships by setting clear expectations, proactively identifying opportunities, and continuously delivering incremental value.
Maintain strong knowledge of research methodologies, segmentation techniques, and advertising technology platforms.

Requirements

3-5 years of progressive levels of responsibility in 360 media planning, media research, or buying and management with a focus in digital and platforms evolution.
Familiarity with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint.
Strong understanding of audience tools (Vividata, GWI, Lotame).
Strong understanding of digital marketing, CRM, and audience segmentation.

Skills

Audience Design
Strategy
Data
Technology
Scalable, data-led solutions
Lotame
Epsilon Identity
Media planning
Activation
Programmatic execution
Social execution
Segmentation
Research methodologies
Advertising technology
Data visualization
Tableau
R
Microsoft Excel
Microsoft PowerPoint
Vividata
GWI
Digital marketing
CRM

Location

Windsor
Toronto
Montreal

Work Type

Remote
Hybrid
Onsite

Experience Level

3-5 years

Education Level

Bachelor’s degree

Salary/Compensations

$70k - $80k per year

Benefits

Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
Extended long weekends throughout the year with an additional day off each long weekend
Wellness & Tech benefits
Birthday leave
Extensive Learning & Development opportunities
Professional Development Allowance
Local and Global Mobility within the Publicis Groupe network

About the Company

With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.
Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups.
We truly love the world of Media and Advertising.
We see the planning and buying process as art.
However, it is an art that is always best when backed by the science of empirical data.
Great Places to Work certified three years in a row
Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
2022 Media Agency of the Year
2023 Media Agency of the Year finalist

Equal Opportunity

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.
Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion.
We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.
We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.
Please contact our recruiter for any questions, accommodations or specific requests.
We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.