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About the Role

The SEM Strategist will work with the Search Engine Marketing team to provide strategic SEM services for clients, researching, identifying, and implementing emerging SEM trends and tactics. This role manages all aspects of day-to-day SEM strategy for clients, including creating campaigns, developing keyword lists, bid management, optimization, reporting, and landing page analysis.

Responsibilities

• Develops keyword lists and ad copy for search campaigns.
• Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
• Creates new paid search campaigns utilizing various internal Web-based systems.
• Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
• Performs quality assurance prior to launching campaigns to ensure accuracy.
• Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
• Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly to discuss metrics and trends.
• Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
• Performs in depth keyword research and strategic analysis.
• Performs competitive keyword and strategic analysis.
• Implements lead tracking systems.
• Monitors and implements new and emerging trends in SEM.
• Recommends changes in methods to increase traffic to websites.
• Performs other related duties as assigned.

Requirements

• Candidate must possess organizational and time management skills.
• Candidate must have strong verbal and written communication skills.
• Candidate must have solid time management and written/oral communication skills.
• Organizational skills and the ability to manage multiple simultaneous projects and resources are required.

Skills

• Search Engine Marketing (SEM)
• Google Adwords
• Microsoft Ad Center
• Keyword research
• Bid management
• Optimization
• Reporting
• Landing page analysis
• Client communication
• Time management
• Organizational skills

Location

• Remote
• Western New York

Work Type

• Remote
• Full-time

Experience Level

• Entry level

Education Level

• BA/BS Degree preferred

Salary/Compensations

• $38,500.00

Benefits

• Full Benefits
• Generous PTO

About the Company

• LocalEdge is a premier multi-media organization leading the transition to web-based advertising for small to mid-size businesses.
• Through proprietary technology and strong vendor relationships with major search engines, social network sites, and tech companies, LocalEdge offers a full line of digital marketing products.
• Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State.