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About the Role

This strategic, high-impact role shapes and elevates AVEVA’s global market, competitor, and customer intelligence capabilities. It is critical in driving our Go-To-Market (GTM) strategy by providing actionable, data-driven insights to senior sales and marketing leadership.

Responsibilities

Conduct deep-dive competitor analyses and provide critical intelligence for marketing and sales strategy, competitive pitch preparations, and quarterly competitive compass internal presentations.
Lead the development and execution of market and competitive intelligence programmes that directly inform AVEVA’s GTM strategy, yearly strategic planning, and commercial priorities.
Drive intelligence initiatives that support global and regional campaigns, including supporting the development of global Target Account List (TAL) frameworks, customer/prospect segmentation, and cross-sell/upsell strategies.
Synthesise complex data from a wide array of sources into simple, highly relevant, and visually compelling reports and presentations for senior stakeholders across Sales, Marketing, and Business Area Leadership.
Oversee, optimise, and extract maximum value from market intelligence tools, databases, and dashboards (e.g., Internal PowerBI / IIR dashboards), ensuring data is accessible and actionable for commercial teams.
Act as a trusted advisor to Sales Leaders, Lead Development Representatives (LDRs), Global and Regional Sales and Marketing teams, and Business Areas, translating market trends to support sales and marketing strategies.
Proactively identify opportunities to mature and expand the intelligence function, driving continuous improvement and angling the team's output toward proactive intelligence-based GTM enablement.

Requirements

5–8+ years of experience in market intelligence, competitive intelligence, strategic marketing, or a related analytical role, ideally within the B2B enterprise software sector.
Exposure to or a strong aptitude to quickly learn industrial software markets (such as Chemicals, Oil & Gas, Metals/Mining/Minerals, Power, EPC, Marine, and/or Life Sciences) is highly advantageous.
Expertise in market research and market research programmes used externally or internally in the organisation is a benefit.
Experience with tools like Crayon, IIR, EIC, Relevance AI, Salesforce, DemandBase, Gainsight, and PowerBI is a benefit.
Exceptional ability to distil complex, multi-faceted data into clear, concise, and relevant insights for senior executive audiences. Strong presentation and storytelling skills.
Proven experience managing and extracting insights from intelligence tools, databases, and dashboards. Strong data analysis capabilities.
Highly autonomous and proactive, with a strong desire to take ownership and help build/mature an intelligence function.
High degree of flexibility with the ability to influence without authority, seek win-win solutions, and collaborate agilely across global, matrixed teams.
Bachelor’s degree in marketing, business, engineering, science, or a related field.
Successful applicants must undergo and pass a drug screening and comprehensive background check before they start employment.
Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check.
Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.

Skills

Market intelligence
Competitive intelligence
Strategic marketing
Analytical skills
Industrial software markets
Market research
Crayon
IIR
EIC
Relevance AI
Salesforce
DemandBase
Gainsight
PowerBI
Data distillation
Presentation skills
Storytelling skills
Data analysis
Autonomous
Proactive
Flexibility
Influence without authority
Collaboration

Location

London, UK

Work Type

Hybrid (50% working time at the office)
Full-time permanent

Experience Level

5-8+ years

Education Level

Bachelor’s degree in marketing, business, engineering, science, or a related field

Benefits

Flexible benefits fund
Emergency leave days
Adoption leave
28 days annual leave (plus bank holidays)
Pension
Life cover
Private medical insurance
Parental leave
Education assistance program

About the Company

AVEVA is creating software trusted by over 90% of leading industrial companies.
At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.
We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy.

Equal Opportunity

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.