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About the Role

The Senior Investment Associate manages the day-to-day execution of integrated video spend and negotiations for assigned clients. This role provides strategic market insights, trends, and pricing benchmarks, overseeing spending across major vendors while monitoring client budgets and KPIs. You will collaborate with Planning teams to ensure buys align with plan objectives and strategy.

Responsibilities

• Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, and audiences.
• Participate in vendor RFP selection.
• Help manage the RFP process for all digital channels.
• Centrally manage negotiations, rate tracking, planning costs, benchmarking, and budget management for assigned accounts.
• Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency, and GroupM.
• Manage vendor relations, including inventory availability, IOs, and buy inclusions/exclusions.
• Develop a Partner Scoring Model for buy development.
• Gain internal approval for all supply sources on tactical buys.
• Develop tactical buys with the larger Investment team.
• Assist with entering partner buys into Buy platforms, sending IOs/Contracts, and preparing campaigns for launch.
• Ensure buys are entered correctly into Prisma, including naming conventions, budgets, placements, and compliance.
• Build and maintain relationships with vendors, providing updates and recommendations.
• Create Partner POVs.
• Stay current on partner and marketplace innovations, ad models, and technologies.
• Proactively follow up on client team requests, being aware of client deadlines.
• Follow key investment tenets around KPIs.
• Actively participate in department projects/committees.
• Estimate, update, and adjust all ratings per demographic, per quarter.
• Analyze upfront network proposals and create recommendation books.
• Issue order letters.
• Negotiate all rates, special placements, and added value per the determined strategy.
• Negotiate optimum buys in terms of cost efficiency, goals delivery, and vendor agreements.
• Ensure documentation of all negotiations, makegoods, and credits.
• Ensure accuracy of Donovan inputting, buys, and order forms.
• Analyze buy performance, including post-buys and positioning reports.
• Collaborate with Analytics to identify and activate buy optimizations.
• Track media expenditures to ensure agency and budget compliance.
• Manage monthly billing.
• Run commercial time period rotation and pod position reports.
• Oversee management of commercial inventory allocation and maintenance, including monitoring audience delivery and negotiating makegoods.
• Maintain communication with the Communications Planning team for timely delivery of requests.
• Maintain working relationships with vendors to ensure quality buys.
• Collaborate with media team members to resolve media billing issues.
• Attend media presentations internally and externally.
• Maintain up-to-date knowledge of the national broadcast marketplace and its opportunities.

Requirements

• Bachelor’s degree in advertising, marketing, business administration, or communications, or equivalent professional work experience.
• 1+ years of prior digital or Video investment experience.
• Assist and guide Associates on their roles, responsibilities, workload, and development.
• Build and maintain strong relationships with media, technology, analytics, and internal teams, as well as media and technology publishers.
• Foster camaraderie within the Investment team and with key stakeholders.
• Educate media teams on the investment process.
• Provide guidance to team members and promote a team environment.
• Train employees on tools and best practices.
• Capable of working successfully both independently and within a team.
• Thorough understanding of the media landscape and fast-moving digital trends.
• Strong quantitative and analytical/results-oriented skills.
• Strong understanding of interactive research tools.
• Solid negotiation skills and tactics.
• Excellent verbal and written communication skills.
• Ability to work in a collaborative team environment.
• Adept at communicating effectively across all levels.
• Ability to multi-task, work successfully with teams, and work under pressure.
• Excellent time-management and follow-through skills.
• Advanced proficiency in Excel with intermediate PowerPoint and Word skills.

Skills

• Digital investment
• Video investment
• RFP management
• Negotiation
• Budget management
• Vendor relations
• Excel
• PowerPoint
• Word
• Quantitative analysis
• Analytical skills
• Interactive research tools
• Communication skills
• Teamwork
• Time management

Location

• Remote
• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• Senior
• 1+ years of prior digital or Video investment experience

Education Level

• Bachelor's degree in advertising, marketing, business administration, or communications
• Equivalent professional work experience

Salary/Compensations

• $45,000—$90,000 USD

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
• WPP Media clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
• We've adopted a hybrid approach, with teams in the office around four days a week.
• If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• Benefits may vary by office/country.