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About the Role

We are seeking a growth marketer to own and expand customer retention and CRM initiatives. This role offers a significant opportunity within an established, fast-growing DTC brand with a loyal global community and strong creative identity. You will be responsible for shaping strategy, building the roadmap, and driving measurable commercial impact through a test-and-learn approach.

Responsibilities

• Own and optimize the email & SMS program in Klaviyo, including building and reporting on lifecycle flows and the weekly campaign calendar.
• Develop the CRM/retention roadmap and customer segmentation across the full post-purchase journey.
• Plan and execute A/B tests on creative, offers, subject lines, and send times, reporting against retention KPIs.
• Own retention reporting, including repeat purchase rate, customer LTV, churn, and email/SMS revenue, and share insights with the wider Ecommerce team.

Requirements

• Smart, commercial, and energized by turning data into decisions and decisions into creative.
• Possess a blend of analytical expertise and creative instinct.
• Comfortable analyzing campaign data and writing copy for testing.
• Desire to learn a growth channel thoroughly and use it as a launchpad for broader marketing leadership.
• Evidence of sharp thinking, intellectual curiosity, and a bias to action.
• Structured, hypothesis-led approach to problem-solving.
• Self-starter eager for channel ownership in a fast-paced team.
• Excited by learning a process end-to-end.
• Loyalty or subscription experience is a plus.
• Clear test-and-learn examples with evidence of uplift achieved is a plus.

Skills

• Klaviyo expertise (or comparable ESP) for building flows, segments, and campaigns.
• Experience in CRM / retention / lifecycle marketing, ideally at a DTC ecommerce or consumer brand.
• Proficiency with retention metrics such as LTV, repeat purchase rate, churn, and cohort analysis.
• Demonstrable record of growing repeat purchase rate and CRM-driven revenue.
• Commercial and analytical mindset.
• Self-starter able to own a channel end-to-end in a fast-paced, lean team.
• Strong copy and creative judgment; able to take ideas from concept to live test independently across email and SMS.

Location

• Hoxton office

Work Type

• Hybrid working model
• Full-time

Experience Level

• Competitive salary reflective of experience and impact

Salary/Compensations

• Competitive salary reflective of experience and impact

Benefits

• Significant opportunity for growth, ownership, and career progression
• Competitive salary reflective of experience and impact
• 30% Friends & Family discount on all Mous products
• 25 days’ holiday + 8 bank holidays
• 1 month paid leave after 5 years’ service
• Cycle to Work Scheme
• Charlie HR perks and discounts
• Regular socials, events, and on-site activities (including an on-site gym)

About the Company

• Mous is a brand focused on creating tech and lifestyle products that are fit for purpose, perform as promised, and empower users.
• The company has over 10 years of experience pushing product performance through first principles design, real-world testing, and significant R&D investment.
• Mous has built world-class in-house marketing capabilities, creating engaging, performance-led content for a passionate, fast-growing community.
• The company's ambition is to raise industry standards and build one of the most effective consumer brands globally.

Equal Opportunity

• Mous is an equal opportunity employer.
• We celebrate individuality and are committed to building a diverse team with a wide range of experiences, perspectives, and backgrounds.