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About the Role

Bay FC is seeking a Senior Director, Partnership Sales to drive sponsorship revenue by developing and selling integrated brand partnerships. This role focuses on identifying new business opportunities, building brand relationships, and executing sales to support the club’s commercial growth.

Responsibilities

• Drive new sponsorship revenue through proactive outreach, relationship development, and strategic prospecting across regional and national brands.
• Identify and cultivate new partnership opportunities across multiple categories.
• Manage the full sales cycle including prospecting, pitching, negotiation, and closing partnership agreements.
• Build and maintain a strong sales pipeline with a consistent focus on achieving individual revenue targets.
• Develop tailored partnership proposals that leverage business intelligence data and align brand objectives with Bay FC’s platform and assets.
• Collaborate with internal and agency partner teams to design creative, integrated partnership concepts.
• Work with marketing, creative, and community teams to ensure partnership programs are aligned with club initiatives.
• Support the transition of sold partnerships to activation teams while maintaining strong partner relationships.
• Build and maintain relationships with brand marketers, agencies, and key industry stakeholders.
• Represent the club in meetings, presentations, and networking opportunities with potential partners.
• Maintain a strong understanding of sponsorship trends and opportunities within sports and entertainment.
• Maintain accurate pipeline tracking and activity reporting within CRM systems.
• Collaborate with commercial leadership teams on revenue forecasting and sales planning.
• Ensure partnership agreements are structured effectively and align with organizational standards.

Requirements

• Significant experience in sponsorship sales, partnership development, or revenue generation within professional sports, entertainment, media, or related industries.
• Proven track record of generating new business and closing partnership deals.
• Experience developing customized sponsorship or marketing partnership proposals.
• Strong network across brand marketers and/or agencies is preferred.
• Excellent presentation, negotiation, and relationship-building skills.
• Highly self-motivated with strong organizational and pipeline management abilities.
• Ability to work collaboratively across internal teams in a fast-paced environment.

Skills

• Sponsorship sales
• Partnership development
• Revenue generation
• Sales pipeline management
• Proposal development
• Relationship building
• Presentation skills
• Negotiation skills
• CRM systems

Experience Level

• Senior

Salary/Compensations

• $130,000 + commission

About the Company

• Bay FC is an equal opportunity employer.

Equal Opportunity

• Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.